Marketing Manager

J W SPEAKER CORP • Germantown, WI • 14h ago

JOB REQUIREMENTS: Description ABOUT THE POSITION: We\'re looking for a
strategic and hands-on Marketing Manager to lead our product and brand
marketing efforts. You\'re responsible for shaping the full product
lifecycle from market research and technology scouting to go-to-market
strategy, campaign execution, and end-of-life support. You\'ll lead a
team of creative marketers and collaborate cross-functionally to bring
new innovations to life and ensure our message hits the mark across
every touchpoint. OUR IDEAL CANDIDATE: You\'re a seasoned B2B marketer
with 7-10 years of experience leading product and brand marketing
efforts, ideally with technical product lines. Having knowledge of
lighting or electronic products is a huge bonus! You hold a bachelor\'s
degree in Marketing, Business, or a related field (MBA or technical
background is a plus.) You bring a strategic mindset, strong business
acumen, and a track record of driving results across the full product
lifecycle from positioning to campaign execution and analysis. You\'ve
led teams, collaborated cross-functionally, and know how to balance
creative vision with data-driven decision-making. Lastly, you bring the
energy, clarity, and consistency needed to elevate every initiative. HOW
YOU WILL MAKE A DIFFERENCE: You will EXPLORE by: Leading product
marketing initiatives across the full product lifecycle: from market
research and technology trends to product launch, maintenance, and end
of life. Overseeing the marketing team in the creation of strategic
brand, channel, and product marketing campaigns that align with
corporate and business unit strategic goals and objectives. Directing
the marketing team in developing compelling brand and product content
across digital, print, POP, video, and experiential formats. Overseeing
the development, maintenance, and continual improvement of the company
website, CRM, and dealer locator. Ensure performance through analytics
and industry benchmarks. Leading demand generation activities ensuring
campaign strategies support sales goals, improve conversion rates,
reduce bounce rates, and increase per order item quantities to drive
revenue. You will INNOVATE by: Collaborating cross-functionally with
Sales, Customer Service, Product Management, and Engineering to assess
market needs, identify new opportunities, and drive go-to-market
strategies for both standard and custom products. Analyzing and
reporting on campaign performance to continuously improve messaging,
positioning, and overall brand impact. Overseeing market and technology
research efforts to inform product positioning, packaging, pricing, and
strategy. Improving the customer journey and digital experience across
all platforms, including website content, product merchandising, and
digital store optimization. Managing and evaluating the performance of
digital and content marketing... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities. *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/9E7A5FC6E09E47D8

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