HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission-to serve patients-drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together-researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of.
Live
What will you do
The ACTIMMUNE marketing lead will be responsible for setting brand strategies and driving strong brand execution. Success in this position will require a proven ability to closely collaborate with a cross-functional internal team (including sales, market access, analytics, advocacy, public affairs, commercial operations, market research and medical affairs) as well as to provide leadership to key external agencies and stakeholders. The ideal candidate will be a team player, be a strategic thinker, have strong interpersonal and communication skills, be adaptable, and have a desire to make a difference.
Responsibilities:
Maintain an in-depth knowledge/awareness of market dynamics that can affect the product growth. Works closely with Clinical Science Associates (CSAs), internal cross-functional team and external vendors in the development of new programs in response to market understanding.
Lead development of the ACTIMMUNE strategic plan by defining brand vision, positioning, key issues, critical success factors, and tactical plans in conjunction with Brand Lead
Monitor industry trends, market research and sales force feedback to contribute to the development of the brand strategic and tactical plan. Regularly evaluate and measure initiative impact (ROI). Provide input into necessary adjustments to marketing messages and tactics based on facts, experience, and logical assumptions, taking into consideration opportunity for gain, resources, constraints risk/reward and organizational values.
Develop and lead the planning and implementation of HCP promotional tactics and programs for all stages of the patient journey.
Work in partnership with National Thought Leader Liaison to align on KOL strategies and initiatives which may include managing speaker's bureau, conference presence and symposia, advisory board meetings, and HCP educational/promotional materials
Must build and maintain partnerships with internal cross-functional groups (Compliance, Regulatory, Medical, Project Management, Sales Training, Sales Leadership) to represent and advocate marketing interests and drive the success of strategic and tactical objectives.
Needs to demonstrate strong executive presence and have ability to influence without authority
Serve as lead for external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies and messages across all tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.
Own and lead planning and marketing execution of annual sales meeting (e.g., national meeting, POA, regional deep dives); work in close partnership with national sales director for alignment
Ensures that marketing materials meet brand and regulatory guidelines.
Perform other duties as assigned.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a person with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of marketing/sales, or business experience
Master's degree and 4 years of marketing/sales or business experience
Bachelor's degree and 6 years of marketing/sales or business experience
Preferred Qualifications:
5+ years of experience in marketing/sales and experience in the healthcare pharmaceutical industry strongly preferred.
Specialty or Rare Disease product marketing or sales experience, preferred.
Experience working with multiple projects and managing multiple external vendors.
Must have strong planning, project management, communication, and organization skills. Ability to seize feedback and provide clear direction is essential.
Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required.
Ability to develop and execute on the principles of brand management, including brand positioning, messaging & overall campaign.
Team orientation a must.
Proficient in Microsoft Office.
Professional, proactive demeanor.
Strong interpersonal skills.
Excellent written and verbal communication skills.
Requires approximately 15-20% travel, including some weekend or overnight commitments.
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates' professional and personal growth and well-being.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now for a career that defies imagination. Objects in your future are closer than they appear. Join us. careers.amgen.com
Application deadline
Amgen anticipates accepting applications until 7/10/2025; however, we may continue accepting applications beyond this date if we do not receive a sufficient number of candidates.
Amgen is an Equal Opportunity employer and will consider you without regard to your race,
color, religion, sex, sexual orientation, gender identity, national origin, protected veteran
status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
