When you join Sallie, you become a champion for all students.
Sallie's Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We're on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.
What You'll Contribute
Would you like to work in an exciting fast-paced start-up place with the backing of a household name company like Sallie Mae to help millions of people meet their educational needs every day? Together, we're connected by the same drive-to be a champion for all students and help them make smart decisions with confidence. Do more than join something-change something...for students, for future generations, and for the future of education.
Our new venture, Sallie.com, is looking for people like you to be the founding members who will define the future of education services for students and their families in the US. As the first education solutions company, we're creating marketplaces with supportive tools and content that help students when they need it most. We're connecting students to free money for school, providing tools and resources to plan for college, sharing inside advice on campus life, and so much more. Visit https://www.sallie.com/about to learn more about us.
The Manager, Digital Marketing Operations will be responsible for owning the structure, integrity, and operational excellence of marketing data for the unauthenticated Sallie.com experience and other Education Services marketplaces. You'll play a pivotal role in enabling our marketing and product teams to deliver targeted, effective campaigns and experiences. Your focus will be on event tagging, workflow automation, segmentation, custom objects, and digital marketing data operations. The ideal candidate will serve as the in-house expert on marketing data operations within our HubSpot platform and will help empower growth and innovation across Sallie's digital marketing ecosystem in close partnership with stakeholders across marketing, product, and sales.
What You'll Do
Oversee the end-to-end management of digital marketing operations, including the creation of streamlined processes, project timelines, and workflows.
Lead the integration, management, and optimization of digital marketing platforms and marketing automation tools ensuring that they are effectively utilized to meet campaign objectives.
Establish and enforce marketing operations best practices, standards, and guidelines to ensure consistency, scalability, and continuous improvement across campaigns.
Architect and maintain scalable marketing data in HubSpot, including custom objects, properties, and workflows, to support evolving marketing and product needs.
Implement and refine event tagging strategies to ensure robust tracking of key marketing and product interactions.
Build, optimize, and document workflows for lead management and lifecycle automation.
Develop and manage segmentation strategies to enable precise targeting for campaigns, product launches, and lifecycle communications.
Conduct regular audits and data hygiene initiatives to ensure data integrity, compliance, and readiness for growth initiatives.
Leverage programmable automation to streamline data enrichment, normalization, and synchronization.
Stay up-to-date with the latest trends and best practices in digital marketing and continuously evaluate new tools and technologies to enhance digital marketing operations and improve overall performance.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What You Have
Minimum education, skills and experience required.
Strong experience in managing end-to-end digital marketing project implementations across multiple platforms.
Expertise in marketing automation platforms and digital advertising platforms (e.g., Hubspot, Optimizely, or similar tools).
Proven track record of data analysis and reporting, with the ability to derive insights and optimize campaign performance.
Strong project management skills with the ability to manage multiple projects simultaneously and lead cross-functional teams.
Preferred education, skills, and experience.
Bachelor's degree in Marketing, Business, Communications, Information Systems or a related field.
5+ years of experience in digital marketing, marketing operations, or a related field.
Demonstrated expertise in building and maintaining workflows, lead segmentation, and custom data objects.
Experience with event tagging & tag management tools such as Google Tag Manager or Tealium
Familiarity with SQL or Snowflake for data exploration
Knowledge of a scripting language such as Python or JavaScript
Involvement with web experimentation or digital marketing analytics
Hubspot certifications (Operations, Marketing, or CRM)
The Americans with Disabilities Act
The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
Feeling your best helps you do your best:
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here (https://salliemae.com/legal/pay-transparency-policy/) to view the U.S. Pay Transparency Policy, here (https://mandatoryview.com/?LicenceId=b723c601-1179-462b-a551-71dec216fdbf&ProductType=IntranetLicense&SubType=PG) for federal job applicant notices, and here (https://www.salliemae.com/content/dam/slm/writtencontent/Policies/CA\Privacy\Notice_2023.pdf) to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click https://https/www.eeoc.gov/employees-job-applicants. https://https/www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf. Click https://https/www.salliemae.com/legal/pay-transparency-policy/ to view the U.S. Pay Transparency Policy.
