Industry Principal - Restaurant

Numerator • United States, United States • 4w ago

We are seeking a senior-level Industry Principal - Restaurant to shape and drive Numerator's go-to-market strategy within the restaurant sector. This leader will serve as the face of Numerator in the Limited Service and Full Service restaurant segments, leveraging deep industry expertise to build relationships, generate leads, and translate Numerator's capabilities into real business value for clients and prospects.

What you'll do:

Go-To-Market Leadership

Drive Numerator's Go-To-Market strategy and positioning for this key growth vertical for the company

Serve as the primary restaurant industry subject matter expert (SME) within Numerator

Collaborate with Sales, Marketing, and Product teams to develop and refine go-to-market strategies

Identify high-value prospects and help generate qualified leads for the sales team

Client & Prospect Engagement

Engage directly with senior-level contacts at restaurant chains, and their distributors and suppliers

Translate Numerator's behavioral and survey capabilities into tailored insights that address client business objectives

Support sales efforts by delivering compelling narratives around guest behavior, menu choices, visitation patterns, and competitive performance

Thought Leadership & Brand Representation

Drive Numerator's visibility and presence in this vertical by partnering with marketing, solutions consulting, and other departments as necessary

Represent Numerator at key industry conferences, panels, webinars, and trade associations

Develop thought leadership content (e.g., whitepapers, blogs, presentations) on consumer trends and traffic-driving strategies in the restaurant space

Stay ahead of restaurant industry dynamics and use insights to guide internal and external conversations

10+ years of experience in the restaurant industry (either brand-side or supplier-side), with a focus on:

Consumer insights

Marketing and brand strategy

Business development or consulting

Deep expertise in what drives guest traffic, loyalty, and purchasing behavior

Strong network within the restaurant industry-especially Limited and Full Service brands

Exceptional communication and storytelling skills; comfortable engaging senior stakeholders

Proven ability to align data solutions with business needs and drive revenue opportunities

Experience using or selling marketing research tools, syndicated data, or behavioral insights a plus

Nice to haves:

Background working with data platforms like POS, loyalty, CRM, or third-party research providers

Experience with restaurant analytics platforms, guest feedback tools, or digital engagement solutions

Thought leader in the restaurant space with past speaking or publishing credentials

What we offer you:

Join a high-growth company redefining how brands understand the modern consumer

Be part of a passionate, cross-functional team that values innovation and execution

Make a direct impact by shaping our approach in one of the most dynamic consumer verticals

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