CTV Media Buyer

WTW • Raleigh, NC • 3d ago

Description

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - " Be Real" - that means being genuine, keeping your word, and having the courage to make tough decisions. Our " Be Real" values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

As a performance-driven CTV media buyer, you will report to the Senior Director of Media and be responsible for all aspects of our CTV media campaigns including optimizing and executing high-impact CTV campaigns with a strong focus on lead generation and KPI efficiency. You will need to have a strong understanding of digital marketing principles, particularly as it relates to video, programmatic, and CTV advertising. You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation. Stewardship of media performance, analysis, and reporting is required along with leveraging data and analysis to deliver actionable insights. Bilingual (Spanish / English) proficiency preferred but not required.

Location: Miami, New Jersey or Raleigh based

WHAT YOU NEED TO BE SUCCESSFUL

In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus

Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS

Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams

Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms

Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment

Must be detail-oriented with excellent written and verbal communication skills

Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired

CTV marketing experience in insurance, healthcare and financial services is preferred

Minimum 3 years' experience in CTV and digital media buying

Bachelor's degree in marketing, advertising, media, communications or a related field is required

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.

Compensation

The base salary compensation range being offered for this role is $65,000 to $80,000 USD per year.

This role is also eligible to participate in the annual bonus program.

Company Benefits

TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program) Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave) Retirement Benefits: Savings Plan with annual nonelective company contribution.

Qualifications

SPECIFIC RESPONSIBILITIES INCLUDE:

Negotiate, buy, maintain, and monitor CTV media campaigns

Research and identify ideal CTV media platforms and strategies based on target audience along with campaign objectives

Preparation and presentation of media plans, quarterly reviews, and test proposals

Collaborate on development of creative and overall strategy as it relates to other media channels

Track and analyze campaign data such as views, click-through rates, engagement and conversion rates

Media results reporting, including presentation to marketing and business vertical teams of analysis, findings, and recommendations to meet business goals and the ability to identify key areas of growth and scalability of campaigns

Build and maintain relationships with CTV publishers and networks

Monitor and stay up to date on industry trends, platforms and technologies in the CTV space

Train other media team members on CTV

TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)

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