E-Commerce Director

Central Garden & Pet Company • Neptune, NJ • 1d ago

Description Central Garden & Pet Company (NASDAQ: CENT) is a leading innovator, marketer, and producer of quality branded products for the pet, lawn, and garden supplies markets. Our Dog and Cat business unit is searching for an E-Commerce Director to lead the growth and sales performance across all digital commerce channels for Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies, and Paw Love brands. This position will drive growth in existing and net new channels through detailed analysis, aggressive go-to-market strategies, ongoing account management, and effective consumption growth program development. Reporting to the Senior Vice President, E-Commerce & Digital Marketing, the E-Commerce Director will play a key role in helping the organization achieve our goals and objectives on a high-growth, high-visibility sales team. The ideal candidate is an E-Commerce expert with e-retail experience on both the brand side and the buying side. This person loves to think big, be one step ahead of trends and tools, is highly analytical, innovative, and entrepreneurial.This position is based out of our Neptune City, NJ facility 5x a week.MEASURES OF SUCCESS:Lead the short- and long-term vision for Central Dog & Cat eCommerceOwn the P&Ls, business performance, and KPIs, flexing strategies to achieve sales growthDevelop and implement the digital commerce strategy to drive revenue growth across all digital channelsEnsure brands are represented with excellence on all digital shelves by optimizing product pages, utilizing merchandising tools, and implementing best-in-class digital contentIdentify and unlock online merchandising opportunities to enhance visibility and conversion on each retail platformMaintain robust competitive intelligence to monitor trends and digital best practicesWork closely with cross-functional teams including digital marketing, copy, creative, brand marketing, inventory management, forecasting, sales, reputation management, leadership, and other teams to provide visibility, transparency, and efficiency with project work as new channels are launchedPartner with Marketing to leverage customer insights, optimizing digital commerce strategies based on data learningsOwn assortment management, determining which customers and channels are a fit, maximizing profitCollaborate with digital and brand marketing teams to execute campaigns, driving traffic, conversion, and awarenessForecast sales and partner with S&OP to manage inventory and ensure alignment with demandDevelop and manage investment strategies to maximize returns, oversee budgets, and allocate resources across channels based on performance metricsAnalyze performance data/trends to inform decisions, ensure efficient investments and maximize sales.Implement a test-and-learn approach to drive continuous improvement in online experience and sales performanceOwn promotional planning, launch, and post-event analysis of performance, spend, and ROI. Report E-commerce financials, provide insights and learnings to the leadership team monthly.Own iMAP and standard pricing for select channels, meet margin requirements, and maintain a fair consumer price. Own weekly, monthly, quarterly sales, units, and market share reporting.Maintain a best-in-class digital team; optimize processes and drive new ways of working with a digital-first approach.Lead a team of agile and fast-paced digital talent who drive best-in-class expe

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