Microsoft Advertising Marketing's mission is to drive business growth through marketing strategies that connect with customers and accelerate demand. We work every day to elevate Microsoft Advertising as a must-buy for esteemed brands, agencies, and small businesses. We aspire to set the gold standard in marketing and brand building using generative AI and modern technology while embracing boldness in our execution. We succeed by working together with a growth mindset.
As a Senior Growth Marketing Manager , you will be responsible for developing and executing high-impact strategies to drive customer acquisition, engagement, and retention. This role requires an individual with a solid analytical and entrepreneurial mindset and a proven track record in KPI- driven growth marketing utilizing a modern-day Mar Tech stack. The ideal candidate will have a deep understanding of digital marketing, customer journey design and experimentation, with a focus on data- driven insights to drive campaign optimizations and efficiencies.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Develop and implement comprehensive marketing strategies that drive growth across the entire customer funnel from acquisition, engagement, to retention.
Analyze and interpret complex data sets to establish key growth metrics and identify optimization opportunities to continually improve performance.
Establish principles for measuring Return on Investment (ROI), setting payback periods, and strategies to grow the business profitably.
Lead A/B testing and experimentation to improve the performance of (but not limited to) creative, targeting, landing pages, and onboarding.
Perform sophisticated user segmentation to improve conversion through tailored targeting and personalized customer journeys
Collaborate, influence and partner with executive leadership, product, sales, and customer success teams to align growth initiatives with overall business objectives.
Stay abreast of industry trends and best practices in growth marketing and apply this knowledge to drive innovation, including leveraging AI to improve customer experiences and internal workflows, and continually seeking and implementing operational improvements to increase the efficiency of processes, tooling, and communications within the team.
Other:
Embody our culture and values.
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience.
3+ years of prior experience in a role partnering closely or sharing goals with sales, product, or engineering teams.
3+ years of experience using data analysis or business intelligence tools (e.g., Excel, Power BI, Tableau) to inform strategic decisions or optimize business processes, with a proven track record of applying data to drive measurable outcomes.
3+ years of experience owning a growth channel such as email, paid, experimentation, incentives, etc.
Additional or Preferred Qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR equivalent experience.
Hands-on experience directly growing an ad platform or ad tech product.
Ability to thrive in a fast-paced, dynamic environment and manage multiple high-priority projects simultaneously.
Familiarity with sophisticated attribution methodologies such as multi-touch attribution and media-mix-models.
Proficiency in SQL to write queries for data pulling and analysis.
Experience utilizing Marketing Technology, ie Adobe, Dynamics Customer Insights (DCI) Data and Journeys, or other Customer Data Platforms, CRMs.
Deep understanding of ad platforms and/or B2B marketing.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications and processes offers for these roles on an ongoing basis.
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Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
