Corporate Mobile Sports Betting Marketing Manager - Sportsbook

Atlantis Casino Resort Spa • Reno, NV • 1w ago

Overview

Come join Team Atlantis! As Mobile Sports Betting Marketing Manager you will be responsible for developing and executing comprehensive marketing strategies to promote a sports betting platform, acquiring new patrons, driving engagement, and maximizing revenue by leveraging various channels such as digital, social media, partnerships and promotional campaigns.

Responsibilities

Design and manage promotional offers, bonus bet structures, and loyalty programs to acquire and retain new and existing patrons.

Create a strong player acquisition strategy through the Sports betting mobile app.

Develop targeted patron acquisition strategies to attract new users through successful promotions, partnerships, referral programs and influencer marketing.

Manage patron lifecycle marketing initiatives to retain existing customers and increase their engagement with the mobile app platform.

Monitor guest feedback and implement necessary adjustments to marketing campaigns based on data insights.

Work closely with IGT to thoroughly develop and track all active promotions.

Manage the development and execution of multi-channel marketing campaigns across digital platforms (website, social media, email), traditional media (TV, radio), and partnerships with sports teams or leagues.

Develop creative content to promote the sports betting platform and its features

Oversee paid advertising campaigns on search engines, social media platforms, and affiliate networks to reach target demographics.

Implement effective strategies to optimize website visibility for relevant search queries

Analyze website traffic and user behavior to identify areas for improvement and conversion optimization.

Other duties as assigned.

While performing the duties of this job, the employee may be required to stand; walk; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.

Qualifications

Strong understanding of the sports betting industry, including rules, odds, promotions, and market dynamics.

Proven experience in sports betting digital marketing, including paid advertising, social media marketing, and content creation.

Excellent analytical skills to measure campaign performance and make data-driven decisions.

Exceptional communication and collaboration skills

Bachelor's degree in marketing, business, or a related field.

Must adhere to all appearance standards, including but not limited to no "visible" tattoos/piercings or unnatural hair colors.

Atlantis Casino Resort Spa fosters a team working environment and an environment that is focused on Team Member recognition and appreciation. Some of the ways in which we accomplish this is by offering the following:

Comprehensive benefits (medical, dental, vision, supplemental coverage)

401K retirement savings plan + discretionary match

Education Tuition Reimbursement Program

Paid Vacation

Holiday Pay

Recreation /Fitness Discounts

Weekly Resort Prizes

Career Development and Training Workshops

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