Marketing Manager

Amazon • New York, NY • 8h ago

Description

Amazon Publishing is seeking a customer-obsessed data-driven marketer who is passionate about books to drive awareness and paid performance marketing initiatives. This is an exciting opportunity for a results-oriented performance marketer who wants to think strategically about new customer acquisition and growing successful author brands through innovative and creative marketing solutions. You will be responsible for creating and executing end-to-end marketing campaigns and optimizing for performance across channels. You will partner cross-functionally with editorial, author relations, business intelligence, and global marketing teams to identify the relevant audience, metadata and packaging most likely to appeal to the target readers as well as devising effective marketing campaigns that build author reputations and book interest. This is a multi-faceted job in a fast-paced, high productivity environment that requires flexibility, forward-thinking, and a sense of humor. Position is based in Seattle office with possibility of New York office for the right candidate.

Key job responsibilities

Oversee product and campaign performance marketing, including relevant audience identification for multiple Amazon Publishing imprints.

Devise marketing strategies for our marquee books and coordinate marketing plans for authors worldwide.

Proactively identify new marketing levers to test and remove author pain points.

Demonstrate analytical thinking focused on data analysis continually optimized for campaign success.

Create and manage marketing activities that build author reputations and foster long-term writing careers.

Build and maintain excellent internal and external relationships based on superior verbal and written communication skills.

Explore and implement AI tools and other processes to streamline internal marketing efforts and improve operational efficiency.

About the team

Amazon Publishing is the full-service publishing arm of Amazon. Our mission is to invent new and better ways to connect authors and readers.

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience using Microsoft Excel to manipulate and analyze data

Demonstrated ability to distill complex data into clear, actionable insights

Preferred Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Experience with A/B testing, especially around audience segmentation and targeting

Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

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