Marketing Manager (Travel)

AAA Mid Atlantic • Wilmington, DE • 1d ago

AAA Club Alliance is currently seeking Marketing Manager for Travel here at our Wilmington, DE headquarters.

This role is hybrid; it will require on-site and remote work

Minimum Qualifications

Bachelors' degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.

Minimum of 7 years experience.

Minimum of 5 years experience with direct marketing, broad-based media, and digital marketing.

Experience in Travel Marketing preferred.

Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.

Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.

Ability to multi-task and manage multiple projects at one time.

Proven planning and budgeting skills.

Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)

The primary duties of the Travel Marketing Manager are to:

Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA via AAA.com or brick and mortar locations.

Responsible for leading the strategy, development and implementation of all tactical marketing components.

Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.

Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.

Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals.

Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.

Indirectly manages and directs ACA Marketing Partners.

Partners with Agents + Associates, Sales Managers and Business Line. Leadership to create new business events, partnerships and programs.

Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.

Works with external organizational partners and internal and external teams to create and implement marketing materials.

Works with AAA National and other stakeholders regarding the dashboard metrics.

Coordinates tactical marketing programs with Corporate Marketing.

Other duties as assigned.

?At AAA, your success is our success. What we can offer you:

A competitive salary commensurate with experience.

Comprehensive health benefits package.

Up to three weeks of paid time off accrued during your first year.

Annual Bonus Plan.

401(K) plan with company match up to 7%.

Professional development opportunities and tuition reimbursement.

Paid time off to volunteer & company-sponsored volunteer events throughout the year.

Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing

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