Manager, Marketing Communications

Nordson Corporation • Amherst, OH • 11h ago

Nordson Industrial Coating Solutions, a global leader in Industrial Coating Solutions, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment. Summary of the role As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected. The Marketing Communications Manager is responsible for the development and supervision of all communications strategies for the Nordson ICS Division. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. The incumbent will promote the creation, enhancement, and development of programs to promote the Nordson ICS Division products and its services. Some marketing goals will include maintaining the brand integrity of the ICS Division and strategically positioning the division as a trusted source for knowledge while establishing the ICS division status as an industry leader. The Marketing Communications Manager will also oversee the launch and managing of new products, services, and associated brands to meet profitability goals and targets Essential Job Duties and Responsibilities

Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting divisional priorities

Creating and managing all marketing materials and collateral in line with brand direction

Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

Tracking effectiveness of various campaigns and course corrections as required

Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets

Leading the planning and implementation of PR and initiatives related to the brand

Collaborate with other teams to identify the public voice of the Nordson brand

Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments

Consult with executive management to develop communication procedures and policies for various situations or crises

Draft press releases and speeches following organizational news

Write letters, interdepartmental memos and other business correspondence

Communicate with media outlets and journalists and create press kits

Develop materials to educate staff on communication practices

Perform communications research and monitor the progress of various communications strategies

Creating marketing presentations for stakeholder

Education and Experience Requirements

8+ years of relevant experience in Marketing, Business Administration, or a related field; Bachelor's degree required

Preferred Skills and Abilities

Exceptional communication abilities, including writing, speaking and active listening

In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media

Ability to effectively engage with multinational team members of all levels and across departments

Great project management skills, including goal-setting, multitasking, budget management and prioritization

Good data analysis, problem-solving and critical thinking skills

Leadership abilities, including training and mentorship

Ability to establish strong relationships with a variety of customers and partners in commercializing new products,

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI5ODQ1LjEwNTA4QG5vcmRzb25jb21wLmFwbGl0cmFrLmNvbQ

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