Patient Marketing Strategist

Fresenius Medical Care North America • Lawrence, MA • 22h ago

PURPOSE AND SCOPE:

The Patient Marketing Strategist plays a pivotal role in leading insight-driven, patient-focused marketing strategies that drive awareness, adoption, and engagement with Fresenius Medical Care's U.S. Dialysis Products across in-center, home, and critical care therapies. Reporting to the Director of Patient Marketing, this individual collaborates with cross-functional teams, including Market Research, Marketing, Clinical, Medical, and Patient Experience, to translate data and insight into patient marketing strategies and tactics.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Collaborate with the Market Research Team to design and conduct quantitative research that maps the full patient journey and supports data-driven segmentation, targeting, and positioning (STP).

Use research insights to help establish and evolve a comprehensive patient care continuum model, enabling a more personalized and effective marketing approach.

Translate data and insights into actionable marketing strategies that resonate with patients and care partners at key decision points across their kidney care journey.

Build messaging frameworks that communicate FME product value from the patient perspective, aligning with clinical and emotional motivators.

Collaborate with cross-functional teams to ensure messaging alignment between patient and HCP audiences.

Ensure full compliance with internal and external regulatory, legal, and brand guidelines.

Stay ahead of industry trends, digital innovation, and audience expectations to continuously evolve marketing best practices.

PHYSICAL DEMANDS AND WORKING CONDITIONS :

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISION:

This position does not have direct reports.

EDUCATION AND REQUIRED CREDENTIALS:

Bachelor's degree in Marketing, Business, Public Health, Communications, or related field required.

EXPERIENCE AND SKILLS :

3+ years of healthcare marketing, strategic consulting, or patient engagement experience.

Proven track record of quantitative market research (e.g., survey design, conjoint analysis, segmentation modeling) and applying insights to marketing strategy.

Deep understanding of patient journeys and the ability to translate insights into journey-based messaging and content strategies.

Strong data interpretation and analytical mindset, with experience using digital analytics tools.

Skilled in collaborating across teams, including Sales, Clinical, Product, Compliance, and Market Research.

Familiarity with regulatory and legal requirements in a healthcare or life sciences environment.

Demonstrated project management ability and comfort handling multiple initiatives in a matrixed organization.

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

EOE, disability/veterans

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