Consumer Product Marketing Manager

Meta • San Francisco, CA • 23h ago

Summary:

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Required Skills:

Consumer Product Marketing Manager Responsibilities:

Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy.

Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.

Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications:

7+ years of full-time experience in Marketing

Direct experience in Product Marketing, partnering closely with Product teams

Experience with consumer GTM strategies based on consumer driven insights

Experience with consumer facing product launches and consumer campaigns

Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally

Experience driving presentations with executives and cross functional teams

Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders

Project management experience

Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent relevant experience

Preferred Qualifications:

MBA

Internet or technology industry experience

International experience

Copywriting experience

Public Compensation:

$128,000/year to $186,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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