Description:
The Hotel:
Connect to the heart of the West and embrace the captivating optimism of the Sonoran Desert at Grand Hyatt Scottsdale Resort. The richly appointed property and sophisticated architectural designs inspired by Frank Lloyd Wright, reflect the romance of the American Southwest. Our magnificently designed property and artistic architectural features amplify dramatic mountain views, inspire connections to water, and reveal enticing botanical interactions. Captivating amenities and six elevated dining experiences, led by celebrity chef Richard Blais, echo the region's variety and rich heritage-beckoning travelers to deeply connect with the illuminating essence of our surroundings.
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Role and responsibilities include but are not limited to:
Serves as the marketing leader and brand guardian at the property, working closely with all other departments (Sales, Events, Restaurant, Operations and Revenue Management) and corporate marketing & communications teams.
Responsible for creating, activating, monitoring, adjusting and measuring annual, integrated 360-degree marketing plans that align with the brand standards, the hotel positioning and business objectives.
Ensures consistency of the image and identity of the hotel through management of all internal and external communication channels including (but not limited to) the website, third party sites and social media.
Identifies opportunities to augment current plans through relationship building with local media, business and community partners.
Strategic Marketing Planning
a. Develop and implement annual marketing plans aligned with the resort's brand positioning and business goals.
b. Conduct market research and competitive analysis to identify growth opportunities and target markets.
Brand Management
a. Ensure consistent and high-end representation of the resort's brand across all channels and materials.
b. Oversee the creation and curation of brand visuals, tone of voice, and storytelling.
Digital Marketing Oversight
a. Lead all digital campaigns including SEO, SEM, email marketing, and social media to drive direct bookings.
b. Manage the resort's website to ensure an optimized, luxurious, and user-friendly experience.
Public Relations & Media
a. Build relationships with luxury travel publications, journalists, influencers, and media partners.
b. Organize press trips, write press releases, and secure high-profile media coverage.
Campaign Management
a. Plan and execute integrated marketing campaigns (digital, print, events) to promote new offerings, packages, and seasonal promotions.
b. Measure campaign performance and adjust strategies for optimal ROI.
Content Development
a. Oversee production of high-end photo and video content for promotional use.
b. Collaborate with photographers, videographers, and writers to produce compelling lifestyle-driven content.
Event & Partnership Marketing
a. Coordinate luxury events, product launches, and VIP experiences to drive engagement and elevate the brand.
b. Develop strategic partnerships with luxury brands, travel agents, and tourism boards.
Sales Collaboration
a. Work closely with the sales team to align marketing strategies with revenue targets and group business goals.
b. Support MICE and wedding segments with customized marketing collateral and packages.
Guest Experience Integration
a. Monitor guest feedback on platforms like TripAdvisor and integrate insights into marketing strategies.
b. Promote exceptional guest experiences through testimonials and case studies.
Budget Management
a. Manage the marketing budget efficiently, allocating resources for maximum impact.
b. Report on KPIs, ROI, and key performance metrics to senior leadership.
Administrative
a. Day to day contact for corporate Field Marketing/Communications teams and social media agency
b. Update all online/offline assets with new information/imagery as needed (on-property, websites, printed materials)
c. Provide ongoing marketing leadership and guidance to Leadership Committee
d. Responsible for weekly and monthly reporting of efforts (cadenceTBD per DOSME)
Qualifications:
Qualifications:
? Bachelor's degreein marketing or related field
? 4-6years relevant experience in an integrated marketing role (digital, brand, events/PR, general marketing/communications)
? Experience working in a fast paced, digital marketing environment
? Advanced skills in PPT and Excel
? Strong written and presentation skills
? Excellent organizational and project management skills
? Detail oriented with the ability to handle multiple projects at once
? Well-connected within the market with the ability to seek and build new relationships to help support business objectives.
Benefits & Perks
· Opportunities to work around the world with Hyatt Hotels and Resorts
· Discounted & Complimentary Hotel Room Nights
· Enjoy free employee meals in our employee dining hall
· Free covered parking
· Medical Dental and Vision Insurance (Full-time colleagues)
· Retirement savings plan
· Excellent training and professional development
· Tuition/Wellness reimbursement, up to $1,000 a year!
· Employee Stock Purchase plan
· Discounts at various retailers - Apple, AT&T, Verizon, Headspace and many more
Our Values: Empathy | Integrity | Respect | Inclusion | Experimentation | Wellbeing
About The Hiring Process
We are excited that you have chosen to express interest in joining Hyatt Hotels and Resorts. We will be sure to take a look at your application and get back to you within a week of your submission. Thank you for your patience while we do so.
All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Proof of eligibility to work in the United States is required, as well as a completed background check.
Primary Location: US-AZ-Scottsdale
Organization: Grand Hyatt Scottsdale Resort
Pay Basis: Yearly
Job Level: Full-time
Job: Marketing
Req ID: SCO005974
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
