Senior Market Development Manager
Date: Jun 10, 2025
Location: Morrisville, NC, US
Company: Teleflex
Expected Travel : Up to 50%
Requisition ID :12318
About Teleflex Incorporated
As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people's lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.
Teleflex is the home of Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck - trusted brands united by a common sense of purpose.
At Teleflex, we are empowering the future of healthcare. For more information, please visit teleflex.com .
Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap Percutaneous Surgical System to our Weck Hem-o-lok Polymer Locking Ligation System , and Weck EFx Shield Fascial Closure System , our portfolio of products adds up to a powerful offering of solutions that help to improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling Surgical Instrument and Lightsource solutions, as well as the Titan SGS Stapler portfolio that equips surgeons with advanced bariatric technologies that are designed to deliver a consistent sleeve shape to help enhance perioperative outcomes in sleeve gastrectomy. This wide array of devices and instruments helps meet the challenges of an evolving healthcare environment.
Position Summary
The Senior Market Development Manager will develop and lead the US market development strategy and tactical execution of our Standard Bariatrics portfolio of products including the Titan SGS Stapler and Titan SGS Staple-Line Reinforcement products. The manager is responsible for achieving US market development, revenue, and profit goals by leading market development activities in the US through the early surgeon majority and optimizing the current customer funnel from targeting to adoption. The manager will also be responsible for developing surgeon practice and patient marketing assets to extend our reach and support to this audience. As part of the manager's upstream strategic marketing responsibilities, they will have responsibility for 1-2 new products and / or sustaining projects and may also be responsible for supporting and enabling select global market development initiatives.
Principal Responsibilities
Downstream US Marketing and Market Development Responsibilities
Develop and execute annual operating plan with full Sales alignment and implementation.
Manage and optimize the customer funnel including initial targeting, VAC approval, professional education, adoption, and retention.
Develop the market development protocol and operationalize into Professional Education, Sales Training, and Marketing deployment.
Procedural and Product Training - Develop and continuously improve procedural and product training content for multiple sales training sessions throughout the year.
Global and US KOL Strategy - Continue building KOL network in US while supporting network in EMEA, APAC, and LATAM.
Bariatric Society Relationships including the ASMBS, IFSO, and IBC Oxford - Maintain and strengthen these relationships to facilitate the sharing of outcomes and drive product adoption.
Develop and execute impactful promotional presence at major conventions and regional meetings to drive procedural and brand awareness while generating high quality sales leads.
Practice Marketing - Fully deploy a new marketing kit for hospital and surgeon practices leading to improved adoption of existing users.
Patient Marketing - Lead the development and delivery of a patient-centric website that provides compelling information driving patients to seek surgeons performing the Titan Sleeve Technique via a physician finder.
Support the development of tactical marketing programs and assets that drive revenue growth through thoughtful product segmentation, targeting, and positioning strategies that deliver compelling messages that support the value proposition.
Play an active role in pursuing and supporting large IDN and GPO positions by partnering with Corporate Accounts, delivering customer presentations, and responding to Request for Proposals (RFPs). Upon awards, you will develop and execute a sales launch package.
Perform US forecasting and support the forecasted needs of our global markets to ensure adequate supply.
Upstream Global Strategic Marketing and Market Development Responsibilities
Develop and execute 5-Yr global brand strategies
Understand the customer's needs and environment, procedural and technical market trends, and competition.
New Products and Sustaining - Marketing lead on select cross-functional NPD and sustaining project teams and completing the required marketing deliverables of our process.
Evidence Generation - Support the scaling of evidence sites and integrated data collection for future products. Upon achievement of appropriate sample sizes: extract, analyze, and deploy outcomes to drive market penetration.
Define appropriate product claims to support the value proposition and coordinate the activities required to support those claims.
Support global marketing and market development strategy according to market needs, training, assessment of market penetration by Teleflex and competitors, and coordination of revenue expectations.
Monitor complaint data and field reports and trigger activity as required.
Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.
This position requires direct contact with an implantable device. ? Yes ? No
Education / Experience Requirements
Required
Minimum of bachelor's degree (BA/BS) required, MBA preferred
10+ years of sales, marketing, and market development experience with surgical medical devices in the OR setting.
Demonstrated clinical knowledge and experience in the OR
Fully credentialed to enter the OR
Strong computer skills, especially MS Excel, Word, and PPT
Preferred
Bariatric surgery clinical, sales, marketing, and KOL relationship experience.
Experience introducing innovative technology into a competitive market with large incumbents
Deep knowledge of laparoscopic and robotic surgical procedures in general surgery
Expertise with endostapling technology
Digital marketing experience a plus
Experience supporting / marketing to HCP practices and patients a plus
Demonstrated KOL development and partnership skills
Experience managing and growing Society partnerships
Specialized Skills / Other Requirements
Experience
o Experience moving innovative technology from surgeon innovators through early majority
o Experience in portfolio management, brand strategy, new product development, market development, market research, positioning, messaging, and segmentation
o Proven experience managing multiple projects in a fast-paced environment
Skills
o Excels at building relationships externally across diverse partnerships, and internally in a heavily matrixed environment
o Strategic thinker who knows the importance of execution
o Advanced communication skills resulting in the ability to gain alignment with senior management and to work with colleagues to drive consensus on product line decisions
o Ability to drive focus and prioritization
o Strong problem solving and critical thinking skills
Behaviors
o Always keeps customers at the center of their decisions
o Be a team player, actively contribute to team culture, and take on additional duties as needed.
o Self-starter, knows how to approach the job, passionate about the industry
o Able to work in a lean environment without a large infrastructure behind him/her
o Willing to create and fix processes when and where necessary for success
o Relentless perseverance to overcome obstacles and deliver results
o Unquestionable ethics and integrity
LI-EB1
Working Conditions / Physical Demands
TRAVEL REQUIRED: Up to 50% domestic and possibly international
WORKING ENVIRONMENT:
? Office/Professional ? Plant/Manufacturing ? Remote/Field ? Laboratory
At Teleflex, we follow a comprehensive hiring process. We do not accept unsolicited resumes from agency recruiters or 3rd party firms. We do not make unsolicited job offers. We do not ask for money or require equipment purchase up-front.
Teleflex Incorporated is an equal opportunity employer. Applicants will be considered without regard to age, race, religion, color, national origin, ancestry, sexual orientation, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or Talent@Teleflex.com.
Teleflex, the Teleflex logo, Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.
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