Built for modern conflict, Hidden Level's multi-function, passive RF sensors form the backbone of next-gen airspace security. Our technology delivers long-range threat detection, coordinated response, and decision advantage-without compromise. Legally deployable and mission-proven, we protect critical infrastructure, empower allies, and transform passive sensing into an indispensable national defense asset.
The Sales Enablement Marketing Manager role is pivotal in ensuring that the sales team is equipped with up-to-date and technical resources, training, and messaging that effectively translate our complex technology into compelling narratives for decision-makers. You will work closely with cross-functional teams-ranging from audience marketing, product development and engineering to sales leadership-to develop strategies, sales collateral, and training programs that accelerate revenue growth while preserving the integrity required in the defense sector.
Location: This position can be based in Syracuse, NY, or performed remotely.
Responsibilities:
Sales and Marketing Alignment:
Collaborate with sales leadership, product managers, and engineering teams to ensure that audience and solution messaging, competitive positioning, and technical details are accurately reflected in all enablement materials.
Facilitate regular knowledge-sharing sessions to ensure sales teams are up-to-date with solution developments and industry trends.
Content and Resource Development:
Create, update, and manage a comprehensive library of sales collateral (e.g., sales datasheets, case studies, whitepapers, presentations, graphics, battlecards, presentations) tailored to the specialized needs of the C-UAS and drone defense market.
Develop engaging training modules and sales playbooks aimed at translating complex technical and audience content into effective sales strategies.
Training and Coaching:
Provide feedback into and implement training and onboarding programs that empower sales teams to articulate the unique value propositions of Hidden Level's defense and critical infrastructure solutions.
Conduct regular workshops and webinars to enhance product knowledge, address competitive challenges, and refine sales messaging and resources.
Analytics and Strategy:
Monitor sales performance metrics and conduct market analysis to evaluate the success of enablement initiatives.
Use data-driven insights to adjust strategies, optimize training content, and enhance tools, and provide input to continuously improving sales processes.
Technology and Tools Management:
Integrate marketing requirements into CRM and other sales operations systems (e.g., Salesforce) to ensure effective handoffs between marketing and sales.
Ensure that technological solutions are aligned with the company's strategic direction and stated organizational requirements.
Industry and Competitive Analysis:
Conduct comprehensive market research to understand industry trends, customer needs, and competitive landscape, staying current with industry regulations and standards pertinent to airspace security and C-UAS technology.
Keep abreast of competitive landscape trends in C-UAS and emergent threats, offering actionable insights to the marketing and sales teams.
Support Black Hat Competitive Reviews for individual capture-proposal pursuits.
Cross-Functional Collaboration:
Act as the strategic liaison between the marketing, sales, capture-proposal, and product teams to maintain consistency in messaging across all channels.
Engage with external industry experts and partners to validate and enhance the effectiveness of sales tools and customer-facing materials.
What We're Looking For:
Proven Marketing Experience:
Demonstrated success in managing comprehensive sales and marketing strategies.
Proven focus on developing and achieving key performance indicators (KPI) to drive sales effectiveness and business growth.
Customer-Centric Excellence:
Continuously seek to understand the Voice-of-Customer and address customers' requirements, ensuring high standards in all deliverables.
Prioritize customer needs and Hidden Level benefits to develop exceptional experiences across the buying journey.
Initiative and Action:
Take ownership of sales initiatives and strategies to drive success.
Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.
Provide thoughtful, solution-oriented approaches to challenges.
Collaborative Leadership:
Work effectively across various teams, building strong relationships and fostering teamwork.
Lead and influence in informal structures, innovating and driving results proactively.
Innovation and Simplification:
Stay externally aware, incorporating new ideas and practices to keep the company at the forefront of the industry.
Think big and communicate bold directions that inspire results.
Mission Focus:
Concentrate on key business inputs, delivering quality results in a timely manner.
Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.
Required Qualifications:
Bachelor's degree in Marketing, Business, or related technology field.
8+ years of proven experience in marketing operations, enablement roles or similar roles for technology companies.
Exceptional communication skills with an aptitude for translating technical product information into compelling sales narratives.
Strong analytical mindset with the ability to interpret data, market trends, and sales performance metrics.
Proficiency in using Salesforce CRM and sales enablement tools to manage and measure outcomes.
Excellent project management and organizational abilities, with a keen eye for detail in fast-paced and distributed (remote) working environments.
Preferred Qualifications:
Prior experience within the defense or aerospace industry, with a robust understanding of C-UAS and airspace security market dynamics.
Strategic thinker capable of bridging high-level strategic planning with day-to-day execution.
Ability to mentor and inspire a technical sales force while driving continuous improvement in enablement practices.
Compensation and Benefits: Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance, potential stock options.
Salary Range : The anticipated salary range for this position based out of Syracuse, NY is estimated at $120,000 to $150,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.
Equal Opportunity Employer: Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.
Security Note: Due to the nature of Hidden Level's technology, only U.S. citizens or Green Card Holders can be considered for this position.
