CRM Solutions Officer

Midwest One Bank • United States, United States • 1w ago

Overview

Small enough to care. Big enough to deliver.

The CRM Solutions Officer is responsible for managing the CRM system and ensuring its effective use for customer communications. This role requires a strategic thinker with a strong understanding of CRM systems, customer relationship management, marketing communications, and inspiring a sales culture.

Responsibilities

Lead the development, implementation, and optimization of the CRM system to meet business objectives and enhance customer engagement.

Develop and execute customer communication strategies through the CRM, including email campaigns, notifications, personalized messaging, and journey-triggered communications

Optimizes A/B and multivariate tests of Customer journeys and communications.

Work closely with marketing, sales, IT, and customer service teams to ensure the CRM system supports their needs and integrates seamlessly with other business processes.

Oversee the collection, analysis, and utilization of customer data to drive targeted marketing efforts, improve customer experience, and support segmentation strategies

Utilize customer and prospect data to aid in client retention, acquisition, and cross-selling.

Track and report on CRM performance metrics, including customer engagement, campaign effectiveness, and system usage.

Identify opportunities for system enhancements and process improvements to maximize the CRM's value to the organization.

Provide training and support to CRM users, ensuring they are equipped to leverage the system effectively.

Maintains data integrity and assures adherence to risk management policies

Collaborates with Compliance and other departments to maintain continuous compliance with banking, marketing and postal regulations, including CAN-SPAM, CDA, CPRA, CRA, Fair Banking, and all others as applicable.

Qualifications

Bachelor's Degree and/or Certifications in data analysis, information technology, digital marketing, business, or communications, is preferred;

Minimum of five years of experience in CRM management, product ownership, or a related role; experience with 360 View CRM system a plus.

Strong understanding of CRM systems, customer data management, and marketing communications.

Familiarity with automated Customer Journeys (B2B and B2C), marketing automation tools, and data analytics platforms, and related digital CX required.

Certifications from CRMs, ERP, ESP and/or multichannel marketing platforms a plus.

Familiarity with APIs and similar data integrations a plus.

Compensation

Hiring Pay Range: $80,000-$100,000The starting pay range for this position is commensurate with experience. The compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience, and location. MidWestOne Bank offers a competitive benefits package, including but not limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurances, parental leave, and student loan reduction.

The Perks!

Competitive base compensation with additional performance-based incentives (incentives vary depending on role)

Career development and c ontinuous learning opportunities

Paid Time Off, Paid Holidays, Parental/Grandparent Leave, and more

100% vested 401(k) Retirement Plan with company match

Medical, Dental, and Vision insurance

Flex spending plan & Health savings accounts with employer contribution

Student Loan Debt Reduction Program

Employee Stock Ownership Plan

Employer provided group life insurance with option to purchase additional life insurance for you and your family members

Employer provided long term and short term disability insurance

Additional Insurance options to meet your personal needs: Critical Illness and Accident insurance, and Hospital Indemnity

Wellness Program

Free banking services and other financial services discounts

Take Your Dog to Work Day in June

Employee Rally Day- a day of celebration and recognition !

RISE stands for Retention, Innovation, Support, and Empowerment. Through RISE we aspire to create and sustain a culture of respect and belonging that is reflected in the workplace and the communities we serve.

Let's build something great, together.

Location : LocationUS-MN-Golden Valley

StatusExempt

TypeFull-Time

CityGolden Valley

StateMN

Benefits PackageYes - Full Time Package

Location : Address 2945 Winnetka Avenue North

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