Staff Marketing Operations Manager - CRM Operations

Intuit • Mountain View, CA • 23h ago

Overview

Join an incredible marketing team at Intuit as a Staff Marketing Operations Manager, CRM Operations in the Consumer Group. You will be a key member of the CRM Ops team building multi-channel automations and campaigns to help power financial freedom to over 100M consumers and businesses we serve year-round. CRM is a significant part of our marketing strategy driving world-class results. This candidate should possess strong technical skills, especially in HTML and ESP scripting languages, and bring their innovative ideas to improve our marketing efforts.

What you'll bring

Proven experience in building and sending large-scale email campaigns via major ESPs, such as Braze and Adobe Experience Platform

Advanced knowledge of HTML and proficiency in troubleshooting and updating code

Heavy experience with Liquidscript

Experience with ESP migrations

Ability to communicate clearly and effectively in a fast-paced environment, ensuring alignment and cooperation across various teams

Experience in coordinating tasks and managing deliverables within small teams to achieve timely results

Must know SQL and be able to write, manipulate and transform

Must know JSON along with data formats, data transformation, and data compatibility

Build campaigns using machine learning, AI and data science models

Experience with REST APIs

Excellent communication and presentation skills, capable of conveying complex information in a clear and concise manner

Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree is preferred

How you will lead

Strong Domain Expertise and Industry Expert Understand CRM in the B2C and B2B space including latest trends across different age and audience groups this includes seeking out new and innovative ways to improve marketing campaign processes (eg scaling templates and reusable content within emails)

Technical and Innovation Acumen

Build complex multi-channel automations and campaigns including email, push, SMS, in-app, and webhook campaigns based on customer, event and engagement data

Utilize segmentation tools to build targeted audience segments for effective campaign delivery with high-quality

Troubleshoot and update HTML code within the Email Service Provider interface, ensuring optimal rendering across a multitude of devices

Conduct thorough quality assurance of all campaign elements, and assist fellow team members in ensuring the accuracy of their work

Strategic thinking

Run ad-hoc and set up automated reporting using the ESP's reporting tools and internal campaign dashboards providing insights into the campaigns, uncover efficiencies and drive improvements

Share learnings on a regular basis and hold a high bar for learning

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Intuit

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