Who are we looking for?
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as the Brand Marketing & Partnerships Strategy Manager in the Marketing, Loyalty, and Communications Department (MLC).
The Brand Marketing & Partnerships Strategy Manager plays an instrumental role in guiding and implementing strategic marketing efforts across two key areas: Brand Marketing for Midscale Brands and Partnership Marketing across Distribution, Affinity, and Loyalty partners. Reporting to the Senior Director of Brand & Partnerships Marketing, this individual will develop marketing campaigns that drive brand awareness, engagement, and business results. They will leverage marketing strategy expertise and project management skills to deliver effective campaigns across all segments and channels. They will also support Choice's evolving segmentation strategy, customizing messaging and experiences tailored to target audiences, ultimately driving brand preference, loyalty, and brand love.
Are you a strategic thinker who excels in collaboration? Can you cultivate strong relationships and effectively manage campaigns to drive impressive results? We invite you to apply for our Brand Marketing & Partnership Strategy Manager role today and #MakeItYourChoice.
Your Responsibilities:
Define and implement omni-channel marketing strategies and campaign execution for Midscale Brands and Partnerships to drive brand awareness, consideration, and bookings
Develop strategic marketing briefs and oversee creative execution, serving as the main point of contact for Midscale brand and partnership campaigns
Build strong cross-functional relationships with Brand, Partnership, and internal teams, as well as external agencies and Choice's partners
Represent Marketing for Midscale Brands at key events, including Franchisee Meetings and the Annual Convention
Partner with Data and Analytics to assess campaign performance, audience insights, and channel strategy to optimize messaging and reach target segments.
Your Experience, Skills & Competencies
Bachelor's degree
At least 5-8 years' experience in marketing, brand, or partnerships
Proficient in Microsoft Outlook, Excel, PowerPoint and Word
Demonstrates key competencies to include:
Marketing Strategy and Execution
Partnership Marketing
Campaign Management
Ability to lead the development of presentation materials, including to the executive team
Collaboration, the ability to build strong relationships and ultimately, drive campaign results
Your Team
This is an individual contributor role that will report to the Senior Director of Brand & Partnership Marketing. You will collaborate with cross-functional departments on a regular basis.
Your Work Location
As our Brand Marketing & Partnerships Strategy Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
Salary Range
The salary range for this position is $112,803 - $132,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP)
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the underdog, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
PLEASE NOTE: This role is not eligible for sponsorship
Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.
