Sr. Channel Marketing Manager , Channel Marketing

Amazon • Malvern, PA • 17h ago

Description

Ring&Blink are seeking a Senior Channel Marketing Manager to lead our Channel Marketing initiatives and drive growth across our key retail partnerships. This strategic role will oversee the offline business go-to-market function responsible for bringing the customer experience to life through product, feature and services launches. This role will oversee a VIP Elite account for both Ring&Blink. This role has the potential to be a people leader, overseeing a pod of Sr and Manager lever individuals that manage other VIP Elite and Tier 2 accounts.

This role provides an opportunity to innovate technology through retail marketing, spearhead significant brand initiatives, mentor team members, and collaborate with top retail partners. The successful candidate will blend strategic vision with practical implementation skills, showcasing both leadership and retail marketing proficiency.

Key job responsibilities

Strategic Leadership:

Drive strategic direction for a VIP Elite account that has executive level project visibility.

Foster a culture of innovation, accountability, and excellence within the channel marketing organization.

Develop and execute comprehensive marketing strategies that align with both Ring &Blink's objectives and retail partners' goals.

Partner Communication & Program Development:

Spearhead end-to-end channel marketing programs for Best Buy, from conceptualization through execution.

Own the complete retail experience, including visual merchandising, omni-channel activations and brand presence.

Design and implement data-driven annual and quarterly marketing plans that drive measurable business results.

Manage program budget effectively.

Retail Excellence & Omni-channel Integration:

Create compelling in-store and digital experiences that drive consideration, conversion, and customer education.

Ensure consistent brand representation across all channels through close collaboration with digital teams.

Pioneer innovative approaches to retail marketing that set Ring apart from competitors.

Lead the development of best-in-class retail marketing materials and influence training programs.

Analytics & Performance Management:

Partner with Retail Analytics to establish KPIs and measure program effectiveness.

Deliver regular performance reports and actionable insights to key stakeholders.

Optimize programs based on data-driven insights and market trends.

Track and analyze competitive activities in the retail space.

Cross-functional Collaboration:

Build and maintain strong relationships with retail partners, vendors, and agencies.

Work closely with Sales, Marketing, Product, GTM and Creative teams to ensure aligned execution.

Manage external agency relationships and vendor partnerships.

Basic Qualifications

7+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

Experience communicating results to senior leadership

Experience in marketing or marketing research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

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