Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Consumer Marketing
US Consumer Marketing Manager Role
Overview:
The US Consumer Marketing team is looking for a dynamic and passionate Manager with a drive to reach consumers in authentic, innovative, and purpose-driven ways. Reporting directly to the Vice President of US Consumer Marketing, this Manager will be pivotal in leading Priceless Brand campaigns and platforms, while driving innovation across new and emerging channels. As part of a top 10 brand in the US, you'll collaborate with cross-functional teams and agencies to deliver on key US brand KPIs and support the development of end-to-end, integrated marketing programs that encompass paid, earned, and owned media.
This role demands a forward-thinking leader with a passion for breakthrough creative concepts and a first-to-market mindset. You'll thrive on identifying intersections where customers and partners can collaborate to add value and differentiate their business with Mastercard. Innovation is at the heart of our culture, and the Manager will spearhead initiatives that push the brand into new channels, ensuring we stay relevant and authentic. Your input will help ensure that our programs and consumer engagements are best-in-class, cutting-edge, and fully integrated.
Role Responsibilities:
Support the development of campaign strategy and communication across all channels, relentlessly pursuing innovative ways to deliver exceptional brand experiences.
Utilize insights and analytics to create marketing programs that address segment needs and foster consumer affection and loyalty.
Help drive brand preference through culturally relevant, differentiated marketing initiatives that boost new product awareness, adoption, and engagement across diverse consumer segments.
Architect comprehensive campaign and communications plans across earned, owned, and paid channels, including creative design, media planning, promotions, and budget oversight.
Collaborate closely with teams across B2B Marketing, Sponsorships, Media, Communications, and Marketing Strategy-both locally and globally.
Support program management to ensure on-time, within-budget delivery, project reporting, stakeholder engagement, and efficient project operations. Includes coordination with Finance, Legal, and Compliance teams.
Optimize performance management by defining measurement frameworks, conducting KPI assessments, and tracking ROI for ongoing improvement.
Lead cross-functional matrix teams and agencies to meet campaign goals and ensure effective performance appraisal processes.
Help maintain strong alignment with business stakeholders, communicating with sales and product teams, and coordinating with internal marketing teams to achieve partnership goals with Issuers and Merchants.
All About You:
Thrive in fast-paced, high-volume environments with a creative, problem-solving approach, comfortable with ambiguity and challenges.
Ability to lead complex, integrated campaigns that drive positive business outcomes.
Passionate about executing big ideas and scaling innovative marketing concepts.
Deep enthusiasm for marketing and creativity, with a hunger to break new ground in the industry.
Experience integrating creative content across multiple channels (TV, print, digital, social, OOH) to tell compelling stories that build consumer preference.
Skilled in leading both internal and external agency teams to develop impactful advertising campaigns.
Lead the creation of the teams NAM weekly, monthly and quarterly marketing communication highlights
Agile, creative, and solution-oriented with a start-up mindset.
Experience in performance management, with expertise in setting success metrics, analyzing results, and driving continuous improvement.
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the @type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.
Pay Ranges
Purchase, New York: $124,000 - $199,000 USD
