101569
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen accepts applications on an ongoing basis.
Job Description
Position Overview
The Manager of Lifecycle Marketing Initiatives is an operational, hands-on leader responsible for executing and optimizing CRM programs that drive customer engagement, retention, and revenue. This role bridges marketing strategy, technology, and execution-overseeing a nimble team that manages campaign build, QA, deployment, and CRM system health across email, push, and SMS channels. Ideal candidates bring deep platform expertise, operational excellence, and a passion for delivering seamless, scalable customer journeys.
Responsibilities
Oversee the execution of multi-channel marketing campaigns across email, push, and SMS using Microsoft Dynamics and supporting platforms.
Act as the mrketing in-house Microsoft Dynamics SME, ensuring efficient campaign builds, accurate audience segmentation, data integration, and journey orchestration and collaborating frequently with IT.
Utilize Figma to partner with design and UX teams on wireframes and user flows that align campaign visuals with lifecycle goals.
Manage, mentor, and develop a team, setting priorities, monitoring performance, and fostering career growth while drive top performance.
Own the planning and timely delivery of all CRM programs and initiatives, collaborating cross-functionally with brand, product, analytics, and engineering.
Utilize dashboards and performance reports in collaboration with analytics partners to monitor audience health, deliverability, and campaign KPIs.
Use data to recommend strategic changes to Senior Manager and Director.
Define scalable processes for campaign QA, documentation, compliance, and workflow automation to improve speed-to-market and accuracy.
Work closely with marketing strategy, product, sales, customer experience and customer service teams to deliver integrated, customer-first CRM experiences.
Competencies
Customer Focus - Building strong customer relationships and delivering customer-centric solutions while collaborating cross-functionally.
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Education and Experience Requirements
Bachelor's Degree in a marketing, communications, or business field
6+ years of experience in Marketing Operations /Creative or equivalent education and experience.
Knowledge, Skills, and Abilities
Strong hands-on experience with Microsoft Dynamics CRM for marketing automation and customer journey building.
Proficiency in Figma for campaign visualization, wireframing, and collaboration with UX/design teams.
Demonstrated success in leading cross-functional projects with clear documentation, testing, and reporting protocols.
Strong understanding of data segmentation, dynamic content, A/B testing, and CRM performance metrics.
Excellent organizational, analytical, and communication skills.
Familiarity with GDPR, CAN-SPAM, and other data privacy standards.
Experience with HTML/CSS for email builds a plus.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand, and walk
Use hands and arms to handle, feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs
Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level:
Low to moderate
Adverse Conditions:
Minimal
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/posterscreenreader_optimized.pdf
TruGreen performs pre-employment testing.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$95,010.00 - $158,350.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com (https://www.trugreenjobs.com/eeo-is-the-law) ).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer
