Manager, Upstream Marketing

Stryker • Portage, MI • 4d ago

Compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross functional team members to define and deliver new products.

What you will do:

Advise on the organization's major competitors

Anticipate and understand the different @types of competition that will be faced in the future

Monitor market activity, penetration and competitive wins or losses

Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs

Build relationships with key opinion leaders and establish relationships with new thought leaders

Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.

Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.

Identify market trends and proactively adjusts strategy based on healthcare environment

Raise coworkers' awareness of industry standards, practices and guidelines

Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way

Collaborate cross-departmentally to participate in the NPDP process

Lead the execution strategy for the defined portfolio

Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment

Partner with R&D to anticipate future needs and the strategic assets needed to compete

Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy

Align customer acquisition or retention strategies to the broader portfolio strategy

Align the portfolio segment strategy to broader business strategy

Create and recommend a category definition based on the strategic phase of the business

Lead others how to target customers based off total market potential and opportunity

Continually monitor and communicate market trends to make recommendations on market opportunity and strategic focus

Lead others to uses appropriate benchmarks and document key assumptions when developing forecasts

Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy

Manage price competition and assures alignment with overall business unit pricing goals

Monitor effectiveness of all marketing channels and promotional campaigns

Develop key criteria for evaluating business performance

Participate in establishing company and industry best practices for business performance analysis

Minimum Qualifications (Required):

Bachelor's degree required

8+ years of work experience required

Preferred Qualifications (Strongly desired):

MBA preferred

5+ years medical device or marketing experience preferred

2+ years of people management experience preferred

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker

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