Senior Marketing Manager

Omni Hotels • Dallas, TX • 4d ago

Overview

Dallas Hotel

The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more! The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it on the forefront of environmental awareness and conservation in the city.

The Omni Dallas Hotel's associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Dallas Hotel may be your perfect match.

Job Description

The Senior Marketing Manager provides clear direction and mentorship to marketing professionals and agency partners, fostering collaboration, creativity and accountability.

The Senior Marketing Manager ensures that the team is aligned with business goals, equipped with the right resources and empowered to deliver impactful campaigns that elevate the brand and drive commercial success. Effective team management, including workload balancing, performance coaching and professional development, is central to this role's success.

Responsibilities

Oversee the planning, development and execution of integrated marketing strategies and full-funnel campaigns across all channels including digital, print, media, PR, promotions and on-property activations

Ensure all marketing initiatives align with brand guidelines, seasonal programming, sales objectives and revenue goals

Lead campaign calendar planning in collaboration with Sales, Revenue Management and F&B teams

Evaluate marketing mix performance and adjust strategy based on data, business needs and industry trends

Direct the creative process, including message development, design reviews and brand storytelling across platforms

Represent the property voice in all marketing efforts, from advertising and social content to collateral and experiential activations

Collaborate with the PR and Content team on photography, influencer engagement and brand partnerships

Define KPIs, monitor performance, analyze data to extract insights, and maintain reporting dashboards to communicate results and inform strategy adjustments to internal stakeholders and leadership

Regularly analyze data to identify trends, challenges, opportunities and translate insights into actionable strategies

Provide leadership, mentorship, and professional development to Marketing team members and agency partners, fostering a culture of accountability, innovation and continuous learning

Partner with the Director of Sales & Marketing on department budget oversight, ensuring campaigns are cost-effective and on-target

Serve as the central marketing lead for key initiatives involving Sales, Events, Food & Beverage, Spa and other departments

Support hotel activations and external marketing opportunities, including community partnerships, media engagements, and special events as needed

Lead internal marketing meetings and facilitate clear communication and collaboration among all stakeholders

Represent the hotel in external-facing opportunities including community partnerships, media appointments and destination initiatives

Collaborate closely with agency partners to ensure digital campaigns deliver on KPIs and remain within budget and contribute to cost effective marketing spend

Serve as an in-house expert on digital trends, platform updates and targeting advancements

Collaborate closely with hotel and corporate leadership on key initiatives, providing project management, strategic input, and ongoing oversight to ensure successful execution

Qualifications

Bachelor's degree in marketing, Advertising or related field

Minimum of 5-years of progressive marketing experience, including strategic campaign planning and multi-channel oversight

Strong understanding of digital, traditional, and experiential marketing channels

Certified or demonstrated proficiency in Google Analytics (GA4), with experience using analytics tools to drive decision-making

Proficient in Adobe Creative Suite and Canva for visual content creation

Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads

Proven ability to analyze campaign data, extract insights and translate findings into strategic actions

Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences

Highly organized with a sharp attention to detail and the ability to manage multiple projects in a fast-paced environment

Experience in hospitality or travel marketing is preferred

Proficient in Microsoft Office (Word, Excel, PowerPoint)

Demonstrated success managing budgets, creative teams, and agency relationships

Experience managing or mentoring direct reports or dotted-line contributors

Proven leadership and team-building skills with a collaborative, proactive approach

Ability to influence across multiple departments and stakeholder groups

This position is not bonus eligible

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster (https://www1.eeoc.gov/employers/poster.cfm) and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement (https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf) If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com .

Job LocationsUS-TX-Dallas

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