Email Marketing Specialist

Robert Half • Feasterville-Trevose, PA • 6h ago

Description

We are looking for an Email Marketing Specialist to join our client based in Feasterville Trevose, Pennsylvania. This role is 4 days per week on site. This role offers an exciting opportunity to drive customer engagement and retention through strategic communication efforts. Salesforce Marketing Cloud experience is highly desired! On site days are non-negotiable.

Responsibilities:

Design and implement lifecycle email campaigns, including onboarding, post-purchase communications, and customer re-engagement.

Develop automated workflows to enhance campaign efficiency and customer experience.

Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and retention, to identify opportunities for improvement.

Leverage data insights to refine and optimize email strategies for maximum impact.

Conduct A/B testing to enhance email content, timing, and delivery.

Collaborate with cross-functional teams to align email marketing efforts with broader business goals.

Manage and maintain Salesforce Marketing Cloud to ensure smooth campaign execution.

Plan and execute email campaigns that align with CRM strategies and customer segmentation.

Stay updated on industry trends and best practices to continually improve email marketing initiatives.

Requirements

3 years proven experience in email marketing, particularly with lifecycle campaigns.

Proficiency in Salesforce Marketing Cloud and other email service provider platforms.

Strong understanding of CRM systems and their integration with email marketing.

Knowledge of A/B testing methods and campaign optimization techniques.

Ability to analyze performance data and translate insights into actionable strategies.

Experience in planning and executing targeted email campaigns.

Excellent communication and collaboration skills to work effectively with cross-functional teams.

Familiarity with current email marketing trends and tools.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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