LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Mountain View, Omaha, Chicago or NYC.
There has never been a more important time for our platform to empower every member of the global workforce; wherever they are. Join the impact for professionals around the world: we're looking for an exemplary Senior Audience Operations Manager who will unlock Marketing-led growth by targeting the right audiences with the right message and offer, at the right time.?
As Senior Audience Operations Manager, you will play a critical role in driving growth for the LinkedIn business. You'll influence multiple steps of the member lifecycle through marketing channel touchpoints. You'll collaborate with cross-functional stakeholders to ensure a consistent customer journey and set up complex experiments to measure causal impact to key business metrics.
You are detail oriented, and have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy. ?This position reports to the Group Manager, Audience Operations.
Responsibilities:
Partner with growth marketing, engineering, analytics, and data science teams to achieve and surpass business goals. Contribute to marketing's growth strategy and quarterly prioritization decisions.
Partner with internal teams to recommend, devise and implement processes to maximize efficiency.
Design system-first processes to scale and automate targeting and A/B experimentation, including defining and leading implementation of enhancements to our internal marketing targeting stack.??
Author and maintain logic for audience targeting variables and automate ETL pipelines in various languages such as SQL and Spark.
Execute audience targeting logic for acquisition and lifecycle campaigns using SQL, Spark and LinkedIn native tools and technologies
Set up A/B tests to measure incremental impact of marketing programs
Improve campaign KPIs by collaborating on and applying targeting optimization techniques
Basic Qualifications:
Bachelor's degree in Math, Computer Science, Economics, Analytics, Business, Engineering or other quantitative fields, OR equivalent experience
5+ years of experience with SQL
4+ years of experience in marketing operations, analytics or insights
Preferred Qualifications:
Experience with customer segmentation and campaign optimization for marketing use cases
Growth mindset, curious, self-aware, and passionate about continuous improvement
Strong attention to detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
Experience with Trino and Git
Experience with Basic command of Unix commands / shell scripting
Fluency in various database languages such as SQL, Spark and Python
Proven aptitude for assimilating new technologies and processes
Proven ability to break down and diagnose issues, then identify and rapidly deploy solutions
Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management
Great collaboration skills to connect and problem solve with cross-functional teams, including marketing, product management, design, and data science teams
Experience with Statistical analysis including knowledge of A/B testing and Reporting (eg: Tableau, PowerBI)
Suggested Skills:
Project Management
Cross-functional collaboration
Strategic Thinking
Problem Solving
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
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