Summary:
Directs all efforts of the Marketing Department for all sites under Colville Gaming LLC. Responsible for establishing the marketing plan and the marketing budget for every fiscal year. Participates in formulating and administering company policies and developing long-range goals and objectives. Executes responsibility for position in a guest service friendly, efficient and profitable manner that promotes superior team member, guest and vendor relations.
Essential Functions:
Responsible for personnel functions, such as: interviewing, hiring, orientation, training, development, supervision, delegations, evaluations and disciplinary actions; will perform these functions in a timely manner.
Communicates results with upper management based on approved marketing plans and budgets.
Develops, executes, and revises policies and procedures to achieve profit and volume objectives.
Maintains financial controls, including labor costs, to maximize operational efficiency.
Periodically reviews the players advantage club benefit matrix for profitability within each player segment.
Responsible for periodically reviewing complimentary procedures according to company policy and profitability standards.
Ensures flawless execution of marketing strategies and identify ways to increase efficiencies or improve customer service.
Frequently collaborates with the Executive team to ensure strategies are suitable.
Collect, analyze, and interpret sufficient, competent, relevant, and useful data to provide a sound basis for strategic business decisions.
Formulates new promotional concepts and gaming options based on data findings.
Determines the location of all marketing collateral on the casino floor, in coordination with the property General Manager.
Review, implement, and executes the company's direct mail program to maximize company profitability.
Ensures logo and brand management of Colville Gaming LLC's desired image and position is maintained.
Compiles and enters information into the computer systems and HRIS database.
Operates and maintains office equipment, including but not limited to: computer, programmable telephone system, programmable fax and multi-use photocopier.
Complies with all applicable laws, policies, procedures, and regulations.
Provides a high standard of professionalism and guest service.
Must maintain confidentiality.
Performs other duties or special projects as assigned.
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Knowledge, Skills, and Abilities (Minimum Qualifications):**
Must be at least 18 years or older.
High School Diploma, GED or equivalent
Bachelor's Degree in Marketing, Business, or related field and five (5) years of marketing management experience; OR
A combination of ten (10) years of secondary education/formal training certification and experience with six (6) years of marketing management experience.
Ability to understand, speak, communicate and read the English language.
Strong leadership skills with the ability to motivate and inspire a team.
Business acumen with strong strategic thinking, organizational management and collaboration skills.
Demonstrated success developing and implementing strategic plans and marketing programs.
Demonstrated record of mentoring and developing management team members to instill a strong business culture of success, respect, and guest service.
Ability to maintain effective working relationships with public officials, department heads, associations, and the public.
Knowledge and experience with players club systems required, preferably Casino Marketplace (CMP).
Skill in solving practical problems and dealing with
