At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often-that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at-all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
Reporting to the head of Financial Institutions Channel marketing, the Director - Strategic/Enterprise Marketing will build rapport and work closely with our key bank partners and internal SMEs to help drive enterprise level merchant opportunities, leads, activations and revenue growth within the channel. You will be responsible for marketing our suite of Enterprise products and value-added services through acquisition and retention campaigns. You will align closely with our Enterprise SMEs, Sales team, and Product owners to implement marketing activity and identify new marketing opportunities that will drive awareness, sales, and growth. You will work with our Financial Institutions acquisitions team to develop marketing campaigns to drive lead generation for new bank acquisitions.
Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Partner and collaborate with external vendors and internal cross functional teams including and not limited to Enterprise SMEs, Bank Partners, Sales, Operations, Product Commercialization, Legal and other Marketing teams, to deliver best in class marketing campaigns
Develop and implement go-to market strategies, including targeting, segmentation, positioning, messaging, and marketing material creation
Project manage the day-to-day activities associated with the successful development and execution of defined strategies and goals that drive sales and revenue growth
Develop marketing campaigns to drive lead generation for new bank acquisitions.
Deploy and manage all marketing activities required for new product rollout, existing product feature/function updates, promotional programs, internal sales incentives, and monitoring and reporting of all marketing initiatives
Develop integrated marketing campaigns that including new customer/merchant acquisition through digital, media buys, events, and account-based marketing initiatives
Help define, build, and manage scalable marketing programs to better connect Elavon offerings with our Bank Partner initiatives
Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution
Conceive and run testing and other growth initiatives and campaigns in our channel
Report financial and sales performance growth including detail on portfolio impacts and initiatives focused on enhancing or reducing those impacts
Manage and track budgetary requirements for all projects
Maintain the channel marketing calendars and manage to pre-determined release dates of activities and events
Coordinate review and upkeep of co-branded marketing collateral both print and online
Implementing and coordinating data-mining activities with bank partners to drive growth and lead generation within the channel.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Effective verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $98,175.00 - $115,500.00 - $127,050.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
