Senior Manager, Marketing (Mizani)

L'Oreal USA • New York, NY • 18h ago

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Permanent

New York

New York, NY

Marketing

Full - Time

30-Apr-2025

Job Title Sr. Marketing Manager, Mizani/L'Oreal Technique Haircare & Styling

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP, Pureology, Mizani, LT

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty?in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L'Oreal Technique and Pureology.

What You Will Do:

Accountable for growth and development of the Mizani haircare business across its professional and consumer channels, while leading one direct report. Responsible for the strategy, implementation, and evaluation of go to market initiatives, including the development and execution of comprehensive marketing strategies, including all promotional activities as well as working with advocacy and influencer teams to build brand awareness and preference. Interact effectively with departments such as: sales, operations, finance, education, public relations, marketing services, creative, sales administration, global marketing team and senior management team. Monitor and analyze business results to recommend opportunities for improving plans and their execution.

Job Responsibilities Include

Own vision & strategy for Mizani and L'Oreal Technique brands. Work with cross functional teams to execute key initiatives to drive brand growth

Ensure that launches and brand initiatives are delivered on time and on budget. Strive for executional excellence on all marketing activations.

Own category support calendar and plan including key promotions, in store merchandising, 360 support plans, activations and digital elements.

Work with Brand Engagement lead to build relevant advocacy and influencer programs

Proactively own sales results and category analytics to diagnose the business.

Develop forecast for Mizani and LT, track and re-trend as needed.

Develop pricing strategy and SKU rationalization strategy. Route through necessary approval channels to meet account needs.

Prepare and deliver presentation to sales and distributor teams.

Understand market share gaps for both professional and consumer markets, identify white space and strategies to gain share and outperform competition.

Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports.

Responsible for management meeting prep.

What We Are Looking For:

Required Qualifications:

Bachelors degree in Marketing or related field.

5-7 years brand management experience, preferably with beauty industry-related experience.

Strong analytical skills and financial acumen.

Excellent written/oral communication skills and forecasting experience.

Strong execution, leadership and consensus building/decision making skills.

Computer expertise on Windows, MS Word, PowerPoint and Excel.

Ability to travel domestically periodically (max. 25%).

What's In It For You:

Salary Range: $117,400.00- $167,300.00

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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