What Product or Services Marketing contributes to Cardinal Health
Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.
Job Summary
The Senior Product Marketing Manager, U.S. Medical Distribution Marketing, leads the development and implementation of marketing plans for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Distribution business.
Responsibilities
Manages the full lifecycle of the distribution solutions, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This role will be responsible for the following:
Financials and Performance Metrics
Tracking the financial progress to measure their effectiveness and monitor performance metrics
Regular report-outs to management with insights and recommended actions to exceed financial commitments.
Prepare reports and presentations on product performance and market insights for stakeholders.
Product Marketing and GTM Strategies
Develop compelling product positioning and messaging that differentiates the product in the market.
Create value propositions that resonate with target customer segments.
Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
Coordinate with cross-functional teams (sales, product teams, etc.) to ensure a successful launch
Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
Identify and access potential new opportunities to expand market reach through product roadmap
Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts
Travels with field sales to provide support and help defend and grow business with key customers.
Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
Ensures that marketing strategies are effectively executed at the channel level
Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis
Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
Sales Enablement
Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
Continued collaboration with the sales and solutions team to gather insights to refine messaging and product.
Qualifications
Bachelor's degree from an accredited university; an MBA is preferred
8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
Self-motivated, entrepreneurial, independent, driven individual to meet objectives
Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
Excellent written and verbal communication skills and comfort presenting to internal and external audiences
Ability to influence cross-functional teams without formal authority
Must be able to travel up to 25% of the time, including some nights and weekends.
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage various projects.
Participates in the development of policies and procedures to achieve specific goals.
Recommends new practices, processes, metrics, or models.
Works on or may lead complex projects of large scope.
Projects may have significant and long-term impacts.
Provides solutions that may set a precedent.
Independently determines the method for completion of new projects.
Receives guidance on overall project objectives.
Acts as a mentor to colleagues
Anticipated salary range: $103,500 - $147,900
** The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Bonus eligible: Yes
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 05/30/25 *if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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