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Chief Marketing Officer

KEMBA Financial Credit Union • Columbus, OH • 21h ago

Title: Chief Marketing Officer

Reports to: President/CEO

Supervises: Marketing Manager, Brand & Graphic Design Coordinator

Status: Exempt

Objective

The Chief Marketing Officer is responsible for coordinating and directing marketing functions and for the formulation, development, and implementation of Credit Union marketing goals and objectives. This individual participates in the inception and development of new services and products based on perceived member needs. The Chief Marketing Officer organizes and directs the Marketing Department and ensures that marketing projects are well coordinated and complement the strategic objectives of the Credit Union.

Duties and Responsibilities

Leads the strategic planning and execution of Marketing functions:

Assists Senior Management with long and short-term strategic planning

Develops and implements marketing plans, strategies, and programs for all Credit Union services and products

Executes established goals and ensures that corporate-wide plans are complemented and supported

Ensures the effectiveness and integrity of Marketing programs:

Ensures that the quality and integrity of Marketing programs and activities are maintained

Ensures that Marketing functions are carried forward in accordance with established Credit Union procedures

Conducts periodic reviews of existing Marketing activities; provides recommendations regarding improvements in delivery mechanisms, public relations, and new products and services

Ensures regulatory compliance as it relates to development of products and services and delivery mechanisms

Evaluates the Marketing Department's effectiveness through analysis of Department activity, new account data, and member statistics

Oversees the efficient administration of Marketing activities:

Establishes and implements organizational structure, policies, and procedures

Develops and monitors budgets; manages and oversees expenses

Ensures that Marketing functions are well coordinated with branch operations and with related departments; provides assistance as required

Keeps Senior Management informed of Marketing activities, progress toward established objectives, and of any significant problems

Attends and participates in meetings and committees as required

Completes required reports and documents

Attends KEMBA's Board of Directors Meetings to offer insight and information on KEMBA's marketing programs

Supervises and develops Marketing personnel for optimal performance:

Provides leadership to Marketing personnel through effective objective setting, delegation, and communication; conducts staff meetings as required; directs, schedules, and coordinates Department functions

Ensures that personnel are well trained, effective, and optimally used; instructs personnel regularly regarding policy, procedure, and program changes

Conducts performance appraisals as required; formulates and implements corrective actions as needed; recommends changes in the status of Marketing staff, including promotions, transfers, and salary adjustments

Ensures that staffing levels are appropriate and that human resources are effectively utilized; conducts interviews and assists with hiring personnel as needed

Assists and supports Marketing personnel

Maintains professional relationships with members, vendors, and industry partners:

Ensures that the Credit Union's professional reputation is maintained throughout the organization and the community

Ensures that requests and questions are promptly resolved

Ensures excellence in

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