Digital Performance Analyst Marketing

JOHNSON OUTDOORS INC • Racine, WI • 2d ago

JOB REQUIREMENTS: Description Digital Performance Analyst At Johnson
Outdoors, home to some of the world\'s most innovative and best-known
outdoor recreation brands, we create amazing outdoor experiences - for
adventurers, by adventurers. Come help shape the growth of Johnson
Outdoors by supporting the digital performance strategies for our iconic
outdoor brands in Fishing, Watercraft, Camping and Diving! The Digital
Performance Analyst will drive optimizations in campaign and channel
effectiveness by enabling and providing real-time data with insights to
optimize eCommerce channel performance, supporting strategic decisions,
and driving improvements in campaign effectiveness. Key
Responsibilities: Performance analysis strategy definition and
execution: Strategy definition: Defines and implements performance
analysis frameworks, partnering with the digital commerce team to ensure
data-driven decision-making across campaigns. Dashboard reporting:
Designs and maintains dashboards and reports to needs of channel lead,
providing real-time analysis of KPIs and access to specific data cuts
(i.e., performance of a certain subpage). Data integrity: Checks for
performance data quality, accuracy, and compliance. Channel analysis and
insights: Trend analysis: Identifies trends, patterns, and anomalies in
site data, providing insights into what is working and what needs
improvement. Channel insights: Delivers deep insights into site
performance by analyzing user behavior, conversion paths, and drop-off
points to drive continuous improvement in user experience. Evaluates the
performance of top-of-funnel channels, such as organic social, and their
contribution to bottom-funnel activity, identifying opportunities for
optimization. Benchmarking: Compares current performance against
industry benchmarks, historical data, and competitors to identify
opportunities for improvement. Consumer insights: Mines the site, social
platforms, and other channel data to refine the understanding of the
customer base and their perceptions of our brands and products. Data
analytics team support: Cross-functional collaboration: Supports the
digital commerce team by providing actionable insights and assisting in
data sourcing, campaign planning/optimization, and experimentation.
Reporting: Regularly presents performance reports to the digital
commerce team and stakeholders, highlighting trends and areas for
improvement. Process improvement: Continuously refines and improves data
collection, analysis processes, and frameworks; make recommendations for
new tools or enhancement to current systems. Performs other duties as
assigned. Knowledge & Background Requirements: Bachelor\'s degree in
marketing, business or equivalent. Typically requires a minimum of two
years of experience in digital performance analytics. Technical
experience working with digital... For full info follow application
link. Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/329C7855EABB4F4E

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