Integrated Campaigns Marketing Manager

GoTo • Madison, WI • 1d ago

Job Description

Where you'll work:

US (Remote)

Marketing at GoTo

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our enterprise-grade remote support solution, LogMeIn Rescue. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and Customer Support buyers at enterprise organizations using account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for Rescue.

This is a remote-centric position. GoTo is open to hiring within the United States.

Your Day to Day

As an Integrated Marketing Manager, you will:

Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns

Designaccount-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign

Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale

Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives

Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices

Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencingother teams to optimizeareas of underperformance

Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts

Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results

Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue

What We're Looking For

As an Integrated Marketing Manager, your background will look like:

2-3 years of IntegratedMarketing experiencepromoting SaaS products to Enterprise orgs

Strong background in account-based marketing, especially 1:Few and 1:1 campaigns

Proven ability to manage campaigns from strategy to execution to optimization

Proventrack record of building positive relationships with Marketing and Sales teammates

Experience with monitoring and attaininglead, pipeline, and revenue targets

Understanding of relevant technology (6Sense, Salesforce, Tableau)

Exceptional communication skills (interpersonal, written & verbal)

Proactive, detail-oriented,and able to think creatively and quickly to solve problems

At GoTo, authenticity and?inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers.?We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams to?do their best work, make a meaningful impact, and grow their career. Learn more (https://www.goto.com/company/corporate-responsibility) .

Annual Base Salary Range: $65,000.00 - $107,500.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

GoTo, the leader in cloud communications and IT, is dedicated to powering a world of work without limits. Featuring flagship products GoTo Connect, LogMeIn Resolve, and LogMeIn Rescue, the GoTo portfolio offers secure, reliable, AI-enabled solutions that are simple to adopt for small and midsize businesses, and scalable to enterprises worldwide. GoTo continuously improves human experiences for AI-enabled workforces across hundreds of thousands of customers. The company is headquartered in Boston, Massachusetts, with approximately $1 billion in annual revenue and 2,800 employees throughout North America, South America, Europe, Asia, and Australia.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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