Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.
Come innovate with the Amazon Music team!
We are seeking a Product Marketing Manager to lead the in-app messaging experience across the customer lifecycle. You will be responsible for driving growth and retention on our in-app messaging channel, optimizing our sign-in funnel, and improving attribution on Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who's particularly energized by driving intentional growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
Key job responsibilities
Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycle from Acquisition to Engagement on mobile devices and large screens.
Responsible for developing requirements for Marketing tools with product and tech teams
Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance
Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team
Test and learn across new placement modals, managing multivariate and A/B testing campaigns
Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives. Excellent presentation, and interpersonal skills.
High attention to detail, across both business and technical domains
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
Proven track record of creating customer segmentation and executing testing plans.
Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
Preferred Qualifications
MBA/advanced degree or equivalent experience
5+ years of marketing experience
5+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business.
Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot)
Familiarity with SQL and data extraction
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
