Senior Marketing Operations Manager
Job Description:
We're hiring a Senior Marketing Operations Manager to join our Global Performance Marketing Transformation & Operations Team to lead the marketing planning process for North America-Sage's fastest-growing region. You'll work side-by-side with our VP of Performance Marketing for North America to align business goals with actionable demand generation plans, guide investment decisions, and drive operational improvements that help Sage scale smarter and faster.
This is a visible, high-impact role where you'll partner closely with Sales, Finance, and Marketing leaders, bringing structure, agility, and insight to every stage of the marketing execution cycle.
Ready to shape how marketing delivers growth across North America?
Why Sage? What's In it for you?
Sage empowers small to medium-sized businesses, the backbone of our economies, to succeed with AI-powered Accounting & Financial Management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime examplehttps://www.sage.com/en-gb/sage-copilot/#features
A place to sharpen your skills, influence the business, and grow your career at global SaaS company with products (Sage Intacct) voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible hybrid working (2 days from home) and encourage giving back through our Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities:
Key Responsibilities:
Lead the business planning and budgeting process for regional performance marketing, ensuring annual plans are reviewed and approved.
Drive the completion of the annual demand model with the marketing effectiveness team, securing sign-off from the regional marketing lead and routes to revenue team.
Manage ongoing target updates based on actual performance to keep plans accurate and actionable.
Oversee investment plans updates as part of the in-month finance process, supporting accruals and reforecasting.
Prepare supporting materials and @context for regular business reviews with the regional marketing leader.
Guide the regional team in improving marketing spend effectiveness through insights and operational guidance.
Maintain and refine lead routing rules for internal and outsourced SDR teams, following direction from the regional business unit lead.
Establish ways of working that maximize the value of the outsourced operations model.
Lead adoption of new martech and help regional teams use them effectively.
Provide a regional marketing lens in the planning and delivery of transformation projects.
Location: Hybrid; 3 days per week from either our Austin or Atlanta office
What are we looking for? Qualifications:
You have 6+ years of experience in marketing operations, planning, and strategy, with a proven ability to turn business goals into actionable marketing plans across global or matrixed organizations.
You're confident owning budgeting processes-working with Finance on forecasting, supplier management, and ensuring investment accuracy.
You have experience leading martech adoption or optimization initiatives, ensuring tools, processes, and data flows effectively support marketing execution, lead management, and performance reporting.
You have experience managing marketing planning cycles, including quarterly refreshes, and adjusting plans based on evolving business or sales priorities.
You're known for identifying inefficiencies in planning, reporting, or execution processes and influencing adoption of improvements through clear communication and collaboration.
You bring strong analytical skills, a solid grasp of marketing and revenue metrics (MQLs, ROI, CAC, LTV), and proficiency with tools that support performance tracking and operational delivery.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
LI-CH1
Function:
Global Marketing Strategy
Country:
United States
Office Location:
Austin;Atlanta
Work Place @type:
Hybrid
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Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.
Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
