Planner, Ecommerce & B2C Marketing

ISC2 • Little Rock, AR • 2d ago

Overview

Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization - an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes.

Position Summary

As a Planner, Ecommerce and B2C Marketing, you will be an experienced professional, who is passionate about developing, effectively executing and managing integrated marketing campaigns for ISC2's certification and training products, focused on the Ecommerce and B2C channels.

Responsibilities

With limited supervision, proactively implements integrated, strategic marketing campaigns in support of business goals for internal teams, such as lead generation, candidate conversion, membership growth, event promotion, and member engagement

Responsible for the strategic execution of campaigns, including but not limited to, creative brainstorming, budgetary recommendations, Salesforce campaign structure and protocols, email automation strategies, performance benchmarks and tracking KPIs for stakeholders

Provides input to project elements, as necessary, at all scales: email/landing page/collateral copy, social posts, video scripts, etc.

Responsible for tracking overall effectiveness of campaigns/projects, recommends appropriate adjustments (media mix and consumer targeting strategies) to improve results based on experience, data, and analytics. Uses A/B testing when appropriate

Stays informed on developments in the marketing discipline: new techniques, ideas, channels, strategies, etc.

Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment

Miscellaneous duties as assigned, including attending trade shows and augmenting booth staff as required

Behavioral Competencies

Ability to build an inclusive culture that encourages, supports and celebrates diversity; serve as a role model to promote DEI?best practices

Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients, and teams

Exceptional communication (verbal and written) and presentation skills; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners

Excellent analytical skills

Critical eye for compelling marketing copy and design

Demonstrates strength in planning projects/events and working cross-functionally to meet business objectives

Budget development and management

Ability to prioritize multiple projects in a deadline-driven environment

Effective organization skills with attention to details

Qualifications

Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation

Multiple marketing and email automation platforms experience

Salesforce CRM knowledge a plus

Education and Work Experience

Bachelor's Degree in Marketing, Communications, or related field preferred

Minimum 4 years of experience planning, strategizing and managing marketing campaigns for digital, email, and social medial

IT, cybersecurity or association membership experience preferred

Physical and Mental Demands

Up to 10% travel may required

Work normal business hours and extended hours when necessary

Remain in a stationary position, often standing or sitting for prolonged periods

Regular use of office equipment such as a computer/laptop and monitor computer screens

Occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Job Locations US-Remote

Posted Date 13 hours ago (4/25/2025 1:00 PM)

Job ID 2025-2060

of Openings 1

Category Communications/Marketing

ISC2

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