Manager Digital Marketing

GUNDERSEN LUTHERAN ADMINISTRATIVE • La Crosse, WI • 4d ago

JOB REQUIREMENTS: Love + medicine is who we are, it\'s what we do, it\'s
why people want to work here. If you\'re looking for a job to love,
apply today. Scheduled Weekly Hours:40 Manager | Digital Marketing 1.0
FTE Location: Hybrid Position Summary: We are seeking a dynamic Digital
Marketing Manager to lead our Digital Marketing Department (5 direct
reports), focusing on growth, user experience, reach, revenue, and
reputation. You will develop a high-performing team, align their work
with organizational goals, and ensure adaptability and innovation in
digital marketing trends. This role involves supporting digital
marketing strategy, content development, SEO, and managing the online
presence. You will collaborate with cross-functional teams to bring our
digital strategy to life, understand business objectives, and implement
enterprise-level web technologies for positive user engagement. The
ideal candidate will embody empathy and excellence, inspire growth,
promote belonging, and drive transformational change. Responsibilities:
Develops digital marketing strategy and manages a team to create
engaging web, social media, and other digital content. Allocates
resources and monitors team member capacity for solution teams. Drives
innovation and impact in digital marketing strategies through new or
enhanced solutions, channels, and tactics. Makes data-driven decisions
and creates unique value propositions for end users. Ensures consistency
and ease of navigation across all digital content, including websites
and social media channels. Demonstrates expertise in content management
systems, CRM tools, digital asset management, SEO, SEM, and digital
accessibility. Optimizes digital user experience through A/B testing,
user journey mapping, and continuous improvement efforts. Measures and
reports on performance and digital analytics, providing actionable
insights. Job Requirements: Bachelor\'s degree required in marketing,
advertising, multi-media communications, business administration or
similar field. Minimum 5 years or equivalent of demonstrated competency
in a leadership role, managing people and processes. Minimum of 5 years
brand/marketing, consumer marketing and/or experiential marketing
experience required. Healthcare and/or retail consumer industry
experience preferred. Core Competencies for All Leaders: Organizational
Strategy and Implementation:Recognizes market trends, judges the impact
on their area of responsibility, contributes to responsive strategic
plans, develops operational plans, and ensures alignment and commitment
of all staff. Fiscal Management:Effectively uses established processes
to ensure accountability for effective operations and resource
management. Human Resource Management:Selects, aligns, develops,
motivates, manages, and retains a team of highly skilled employees.
Excellence in Service and... For full info follow application link.
EEO/AA/Veterans/Disabilities *** APPLICATION INSTRUCTIONS: Apply
Online: ipc.us/t/78AB666291AA4B0F

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