EKIN Marketplace, Retail Marketing

Nike • Miami, FL • 5d ago

WHO WE ARE LOOKING FOR

Does the sight of a fresh pair of running shoes make you want to hit the pavement immediately? Do you get excited at the prospect of leading store employees through a technical breakdown of Nike's running shoe lineup? Are you passionate about helping others discover their love for sport? If you thrive in retail, enjoy learning about the needs of athletes, and live for the "moment of truth" when they choose the perfect shoe to carry them through their season, this could be the job for you!

In 1981, Nike created the EKIN team (EKIN is "Nike" spelled backwards) to serve as Nike's Athlete Missionaries, building deep and meaningful relationships with athletes in the community. EKINs served as the baton between Nike's products and customers, sharing product insights and innovations while converting others to discover a passion for sport.

Today, the EKIN team continues that mission, bringing Nike's inspiration and innovation to athletes around the globe. While this role has a strong focus on running, EKINs represent Nike across all sports, ensuring that every athlete can find the right gear to make athlete dreams real.

You'll help maintain brand consistency, build relationships, and deliver exceptional educational experiences, in Nike-owned stores, with key retail partners and the community.

We are looking for an EKIN to join our team based in Miami, Florida. The ideal candidate is a dedicated sport enthusiast, with a particular passion for running, a background in retail, and excellent presentation skills. These qualities have driven EKINs success for over 40 years, and they will continue to power Nike for the next 50.

WHAT YOU WILL WORK ON

*Bringing key Nike business and brand stories to life across the marketplace as Nike's product authority

*Leveraging marketplace expertise to develop locally-relevant seasonal plans aligned with city or geo marketing teams

*Leveraging your passion and position to strategically authenticate Nike brand stories in the marketplace

*Creating experiential training sessions that energize Retail Associates in your market with effective tools that drive reach and impact across multiple formats including video, virtual and immersive in-person sessions.

*Actively participate in the running community. You will integrate and collaborate with the community in meaningful and impactful ways that reinforce Nike's mission and beliefs.

*You will serve as Nike's eyes and ears, shaping marketplace insights with observations of the consumer, product, competition, and trends.

WHO WILL YOU WORK WITH

You will report into the Territory EKIN Manager and will work closely with your Centralized EKIN team, Territory EKIN teams, and City/Geography Marketing teams to prioritize seasonal opportunities. You will collaborate with Account Training & Delivery partners to optimize education touchpoints against the holistic vision of athlete education in your market and more broadly. You will work with Field Leadership teams, Store teams, and Retail Store Operations team as execution partners. Additionally, you will manage external vendor partners in the creation of training events.

WHAT YOU BRING TO NIKE

Bachelor's degree or higher; or combination of relevant education, experience, and training

*2 years of retail, sales, customer service, mentoring, or instructing experience

Demonstrated knowledge of the running market as it relates to consumer trends, local market hot spots, and retail destinations

Ability to connect and inspire people, meeting facilitation and making strategic recommendations

Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration

Must have a deep passion for the NIKE brand and sports

Positive and active presence on social media and across the digital world with experience in content creation and online storytelling

Willingness and ability to travel up to 75% of the time

Must lift heavy objects and sample bags that weigh up to 50 lbs.

Experience with an event agency or large scale special events preferred but not require

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form (https://app.smartsheet.com/b/form/5153e46a93f4460db48eb9e611386685) .

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.

Nike

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