Assistant Marketing Manager

Perdue Farms, Inc. • Salisbury, MD • 5d ago

Perdue Foods has a goal of becoming the most trusted name in premium proteins by creating products for consumers and for retail and foodservice customers around the globe while changing the way animals are raised for food. It is part of Perdue Farms, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset. We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve. From promoting growth and development to prioritizing work-life balance, we're committed to helping our team members thrive. That's Perdue.

Summary

The overall role of the Assistant Marketing Manager (AMM) is to assist in crafting market strategies & business plans, developing & launching product and packaging initiatives, analyzing market/consumer trends, managing projects, and supporting sales initiatives. This role will report into the Sr. Manager and overall support the Director of Retail, Ready-To-Eat Product Marketing. As a supporting role, the AMM will regularly manage multiple tasks and projects to assist, contribute to, and drive team deliverables and business goals.

The salary range for this position is $63,000 - $95,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vison, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.

Principal and Essential Duties & Responsibilities

Data Analysis and Reporting

Track Metrics: Monitor KPIs and have intimate knowledge of the category landscape.

Evaluate Success: Analyze data to determine how well a product performs in the market.

Identify Issues: Spot problems and suggest changes to improve strategies.

Continuous Improvement: Use insights to refine strategies and product development.

Business Performance Reports: Construct monthly reports for leadership review highlighting market share and sales performance drivers.

Product Launches and Project Management

Planning: Create detailed timelines and plans for product launches (https://aventigroup.com/blog/product-launch-checklist-guide/) and projects.

Coordination: Work with cross functional teams to ensure smooth execution.

Resource Management: Manage resources and ensure all teams have what they need.

Execution: Handle all milestones and key deliverables to ensure on-time success.

Messaging and Positioning

Develop Messages: Craft product selling stories that resonates with Grocery Retailers.

Understand Product: Work with R&D to understand unique features and benefits.

Create Positioning: Highlight the product's advantages over competitors.

Marketing Campaigns: Provide direction in support campaigns to attract target consumers.

Sales Support

Sales Materials: Create presentations and product materials to aid the sales team.

Training: Educate the sales team on product features and updates.

Support Sales Efforts: Ensure the sales team has all the info they need to close deals.

Education and Experience Requirements

Bachelor's Degree: A degree in marketing, business administration, or a related field is required. Our ideal candidate will have/be:

3-5 years of professional experience in marketing or related business field.

Ability to analyze and synthesize data and form logical conclusions. This involves understanding market trends, customer needs, competitive landscape, and performance in the marketplace.

Clear and effective oral and written communication skills. Associates must be able to convey ideas and information to different teams and stakeholders.

Associate needs to think strategically to align their tasks with the overall marketing goals. This includes helping to develop strategies that improve product positioning and market presence.

Ability to managing multiple tasks and deadlines requires strong project management skills. Associate should be able to organize their workload efficiently and ensure that projects are completed on time.

Ability to working well with cross-functional teams is key. Associate needs to coordinate and often lead cross functional teams to support product launches and initiatives.

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.

Perdue Farms Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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