Job Description:
Role Summary/Purpose:
The AVP Marketing, eCommerce Solutions requires an experienced marketer with a demonstrated ability to deliver growth by developing and executing a SMB strategy in the digital space. The primary focus will be on B2B merchant engagement across the merchant lifecycle. This role will also support emerging B2C strategies as eCommerce Solutions grows, with an emphasis on leveraging Synchrony channels and Marketplace to drive customer engagement. The successful candidate will work across the matrixed organization to drive growth and influence change in a new and emerging space for Synchrony. The ideal candidate must be able to communicate business goals and objectives and define effective user experiences. The role will flex across the eCommerce Solution team teams to support additional initiatives and programs as needed.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Develop and execute programs to drive merchant growth the across the entire merchant lifecycle - acquisition, engagement, retention
Develop and execute B2B omni-channel marketing strategies and campaigns, including traditional, digital, trade shows and partner channels
Implement, manage, and optimize automated, triggered marketing campaigns throughout the merchant lifecycle. These programs should create a better merchant experience, timely and appropriate engagement, and deliver incremental growth
Create guidelines on digital best practices for merchants to integrate financing into their website strategies and all other digital marketing channels
Champion digital UX for merchants and customers to drive maximum adoption and utilization while increasing merchant/customer satisfaction and profitable sales growth
Manage cardholder communications across a variety of digital, direct app, and offline channels, throughout the customer journey including servicing channels
Partner with Analytics to track and communicate campaign performance, identify trends, and develop/alter approach
Work with SalesForce, Marketing Cloud, Astra, outside vendors/partners, COPS, IT, Performance Marketing, etc. to ensure efficient and compliant marketing campaigns
Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives
Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance merchant and customer experience
Perform other duties and/or eCommerce Solutions projects as assigned
Qualifications/Requirements:
Bachelor's Degree or, in lieu of a degree, a high school diploma and 8 years of marketing experience
A minimum of 5 years of SMB marketing experience and/or 5 years of credit card marketing experience
Good understanding of credit, payment products and digital marketing
Ability to travel up to 20% of the time
Desired Characteristics:
Commitment to flawless execution, including following all processes and requirements
Knowledge or experience with any of the following: Salesforce, Marketing Cloud, Workfront, Coupa, Rapid, or Business Center
Experience within B2B retail financing sector, understanding of payments industry
Marketing experience, including website management, development and/or digital marketing planning and execution
Experience in web analytics, attribution analysis, and digital media optimization
Strong project management, organized, and detail oriented
Excellent oral and written communication skills
Curious, flexible, high energy, self-starter with an emphasis on action
High attention to detail and proven ability to work cross functionally in a fast-paced, complex, environment and manage multiple projects
Strong verbal and written communication and presentation skills
Quantitative and creative acumen
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
