This job was posted by https://www.arjoblink.arkansas.gov : For more
information, please see: https://www.arjoblink.arkansas.gov/jobs/4450182
GENERAL DESCRIPTION
The Marketing Coordinator supports the strategic marketing and branding
efforts of ASU-Beebe by coordinating campaigns, managing project
timelines, and enhancing institutional visibility across digital, print,
and community-facing platforms. Reporting to the Associate Vice
Chancellor for Institutional Advancement (AVCIA), this position plays a
vital role in supporting student recruitment, retention, alumni and
donor engagement and public outreach. Working collaboratively with the
Institutional Advancement teamincluding graphic design, public
relations, video production, alumni relations, and developmentthe
Marketing Coordinator serves as a central organizer and liaison across
campaigns. This role leads the departments marketing calendar, manages
content distribution, mentors student interns, and ensures consistent,
timely, and effective messaging. It also plays a key role in community
brand expansion, digital innovation, and content creation across
platforms.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
Campaign Coordination & Strategic Execution\
Support AVCIA in implementing multi-platform marketing campaigns\
Manage project timelines, content calendars and campaign deliverables
across departments\
Collaborate with each campus, admissions and student services to align
marketing with recruitment and retention goals\
Serve on the Enrollment Management Committee and contribute marketing
strategy support
E-newsletters & Email Communications\
Assist in creating and managing e-newsletters and digital communications
for donors, alumni, retirees and community members\
Coordinate and format content for donor appeals event announcements,
general updates and institutional news\
Work with the fundraising and alumni teams to support messaging and
timing of appeals and stewardship
Team Collaboration & Creative Support\
Liaise with graphic design, PR, video production, alumni relations and
development to ensure marketing content is delivered accurately and on
time\
Provide campaign coordination and communication support to help meet
AVCIAs strategic goals\
Serve as a liaison to help creative and strategic teams stay aligned
Community Brand Expansion & Licensing\
Lead efforts to increase ASU-Beebes visibility through community-facing
branding, apparel and merchandise\
Negotiate licensing and retail partnerships to expand access to
ASU-Beebe branded items\
Ensure brand usage across products meets institutional standards
Digital & Content Marketing\
Assist in the creation and scheduling of content for social media and
campaigns using Hootsuite, Meta Business Suite and other tools\
Capture and edit video/photo content for promotions, social media, and
events\
Assist in maintaining and updating website and landing page content\
Support marketing analytics and recommend improvements based on results
Video & Podcast Support\
Assist with video production, editing, and content preparation in
collaboration with the Video Production & Streaming Specialist\
Provide support for planning, recording and distributing podcast content
as needed
Promotional Item Coordination\
Collaborate with the Administrative III to manage promotional inventory,
ordering, and event distribution\
Ensure items align with branding and campaign objectives
Student Worker & Intern Oversight\
Lead marketing-related tasks for student workers and interns\
Assign and review projects, offer mentorship and ensure quality and
brand consistency\
Provide hands-on learning experiences in marketing production and
content creation
