Product Marketing Manager

eightfold.ai • United States, United States • 3w ago

Eightfold (https://eightfold.ai/) was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who they are and their network's strength vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals and how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers.

To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B (https://eightfold.ai/blog/eightfold-ai-raises-220m/) from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems, and being part of an amazing growth story - Eightfold is the place to be!

About the Role:

The Eightfold product marketing team is looking for a talented and passionate product marketer to join our team and lead the marketing efforts for several strategic and fast-growing product lines.

This role will have three core responsibilities:

Public Sector & Workforce Exchange: Serve as the lead product marketer for Eightfold's go-to-market (GTM) strategy within the public sector and take full ownership of the product marketing approach for our Workforce Exchange product. This includes understanding market nuances, tailoring messaging, and driving successful adoption and growth for the business.

Release Marketing: Spearhead our release marketing efforts, ensuring clear and compelling communication of the value and benefits of each product release to both our customers and internal teams.

Public Roadmap: Manage our public-facing product roadmap, developing and maintaining a clear and transparent communication strategy to keep customers informed about upcoming developments and the future direction of Eightfold's solutions.

Responsibilities:

Drive the creation of sales enablement materials, including presentations, and sales collateral, to support the sales team in their efforts.

??Plan, coordinate, and execute key marketing activities related to product releases, including internal and external communications, training materials, and launch assets.

Develop clear and compelling communications regarding the product roadmap for internal teams, customers, and prospects

Collaborate with the demand generation team to develop integrated marketing campaigns that drive awareness, engagement, and demand for eightfold.ai products.

Participate in the creation and delivery of webinars, external presentations, roundtables, and public events.

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Develop customer personas and use cases to inform product messaging, targeting, and positioning.

Track and measure the effectiveness of product marketing initiatives and iterate based on insights and data.

Help lead and support functional marketing initiatives such as industry events, internal training and kick-offs, and additional initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field

3+ years of experience in product marketing, preferably in the (SaaS) or HR technology industry.

Proven track record of developing and executing successful go-to-market strategies for B2B products.

Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable recommendations.

Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling.

Experience working cross-functionally with product management, sales, and marketing teams.

Self-starter with the ability to thrive in a fast-paced, dynamic environment.

We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.

Hybrid Work @ Eightfold: We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting May 1, 2025, employees residing near Santa Clara, California, will return to the office three times a week. Employees residing near our London, Bangalore, and Noida offices will return to the office twice a week with the goal of transitioning to three times per week within the year.

Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status.

The base salary ranges below are provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for [bonuses or commissions], and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zones are determined by location.

Base Salary Range Zone A: $130,000-$145,000

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