Vice President, Channel Marketing

The Estee Lauder Companies • Blaine, MN • 1w ago

Description

Global Brand Management

Defines the global brand strategy

Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales

Implements a successful "at the door" ROI model focusing productivity per door

Prepares the 3?year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions

Develops upscale gifting strategy to make the brand an all year gift destination

Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations

Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor

Project Management

Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements

Works with Global Creative to create high?quality and flawless execution at point of sale

Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made?to?measure consumer marketing recruitment and rewarding programs

Partners with key retailers, online and editorial sites to build image driven, best?in?class and exclusive programs

Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.

Works closely with all support groups as the project leader to achieve the successful on?time implementation of all programs

Issues marketing briefs to all relevant players of cross?functional teams to initiate delivery of all mix elements

Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets

Ensures accurate forecasting identifying the right competitive models/benchmarks and doors

Leads team to prepare regular business analysis including competition reviews of ultra?prestige/artisanal fragrances to monitor and track brand development by account/door

Remains knowledgeable of up and coming trends, digital initiatives and luxury consumer insights/tastes in order to determine how they can apply to the brand and create new opportunities

Interaction with Licensor

Acts as the point person to build state of the art relationship with AERIN LLC

Leads weekly meetings with the AERIN LLC team

Prepares weekly business reviews, sales reporting

Updates on all aspects of a launch

Proposes new concepts, product ideas, sampling vehicles, retail partnerships, distribution roll out

Gets buy?in from Licensor on upcoming activity

Interaction with Regions

Communicates the global fragrance strategy and motivates throughout the global brand organization

Oversees the regional marketing plans. Assists regions in building their local marketing plans, calendars and support plans

Ensures programs, objectives and strategies are clearly and effectively communicated to the Regions and Affiliates in a timely manner

Delivers presentations to regional teams and affiliates at the regional round tables and select meetings

Guides regions in preparing sales meetings and presentations to retail partners Management

Manages AERIN Beauty team

Develops, coaches and empowers team members

Provides opportunities to grow and gain visibility

Qualifications

Bachelor's Degree, Master's Degree is a plus

Minimum 12 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry

Experience in brand building is a plus

Candidate has experience in dealing with CRM programs involving consumer engagement activities to build loyalty, retain, reward and "treat" customers

Knowledge of the international retail environment. Experience abroad is a plus

Experience in dealing with a licensor or in B to B (managing high profile clients)

Knowledge of luxury environment and consumer mindsets/expectations in high?end beauty and/or fashion

Knowledge of project management, product development, consumer engagement, packaging design, merchandising/store design, advertising and sales and their impact on ultra?prestige product marketability

Strong analytical and leadership skills

Diplomatic skills combined with a high sense of service

Strong collaboration and influence with other people (direct reports, indirect reports, support teams, regional partners, third parties)

Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing and creative teams and cross?functional teams

Well?organized, able to drive projects in full autonomy

Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends

Excellent presentation skills, written and verbal communication

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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