Manager, Marketing Strategy

NBC Universal • Miami, FL • 3w ago

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.

Basic Requirements:

Strategic Planning and Execution

In-depth understanding of our target audience as well as our product

Development of marketing strategic briefs

Present promotional strategy decks to internal/external stakeholders.

Build amplification plans across owned and earned media

Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.

Lead end-to-end promotional ownership of various Entertainment Priorities.

Stakeholder Collaboration

Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.

Asset Management and Distribution

Request promotional assets through various operational systems.

Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.

Campaign Management and Analysis

Conduct marketing campaign recaps for each property.

Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.

Project Management

Organize and participate in brainstorming sessions.

Coordinate planning with stakeholders.

Manage talent requests.

Additional Requirements:

This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.

This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.

Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations

Fluency in Spanish and English is a must.

Minimum of 5 years of experience, ideally in media or entertainment.

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