Marketing Manager
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Req #1478
Friday, April 11, 2025
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That's why we live by our four values:
Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together
We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do
We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way
We Do the Right Thing
Act with the highest standards of integrity, every day
Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin's growth and success as well as its commitment to its team members and company culture.
The Marketing Manager is responsible for managing and coordinating the overall functions of marketing, advertising, communication, and branding. The person in this role works with the Director of Marketing to lead the creation and execution of marketing strategies, deploy marketing campaigns, and build brand awareness to drive growth and results.
Responsibilities and Duties:
Strategizes and executes marketing tactics to drive qualified prospects to assigned neighborhoods and markets.
Cultivate and maintain a strong relationship with Sales Leadership, acting as their trusted advisor and strategic partner by consistently delivering valuable insights, guidance, and support to Sales and Division leadership. Showcase knowledge and expertise through effective communication and the ability to collaborate and solve problems.
Develops and implements strategic marketing plans to gain competitive market advantage and achieve objectives for assigned Divisions and Neighborhoods
Monitors and reports on the marketing funnel and other KPIs, accomplishments, challenges, work in progress, and internal & external discussions to meet and exceed sales goals for each Division
Process and coordinate the execution of Division requests for marketing projects for assigned neighborhoods and markets.
Help manage, maintain and execute all marketing deliverables, including email marketing, photography, videography, site plans, floor plan brochures, neighborhood brochures and other marketing deliverables as needed; demonstrating leadership and ownership throughout the entire lifecycle of each neighborhood and project.
Draft and oversee drafting of creative briefs when developing creative assets with the Brand and Creative team
Collaborate with internal (Digital Marketing, Marketing Technology, Brand and Creative, Retail Merchandising, Sales Operations), and external teams and resources (designers, printers, vendors) for delivery of projects on a timely basis
Consult with Divisional Sales leaders, Director of Marketing, Vice President of Marketing, and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming, including campaigns, media plans, advertising and collateral
Stay abreast of current marketing trends and opportunities to serve as a constant source of marketing intelligence for the sales leadership
Strategize and contribute on creative services, media buying, copy writing and social/digital distribution in support of assigned neighborhood and divisional portfolio
Assists the Divisional sales teams with sales office and signage needs
Maintain Divisional marketing budgets by entering, tracking and reconciling expenses for assigned Divisions
Periodic travel to Divisions/Neighborhoods in support of neighborhood openings
Respond to unscheduled and unplanned marketing needs with a positive, can-do attitude
Represent the company professionally in all internal and external interactions and communications
Complete all other duties as assigned by manager
Adhere to company safety standards and help promote a safe working environment
Adhere to and promote the Mission, Vision, and Values of Stanley Martin
Position Standards/Character Traits:
Team player - maintains a positive attitude and actively contributes to and collaborates with the team to complete tasks, meet goals, and manage projects
Solutions oriented mindset - finds solutions and is proactive in the face of challenges or disruption
Attention to detail - ability to complete all tasks with thoroughness and accuracy, with minimal to no edits needed
Organized - ability to use time and resources effectively to manage multiple projects simultaneously and perform under pressure, including time management and project prioritization skills
Strong communication - demonstrates clear and concise written and verbal communication
Self-starter - ability to identify needs and proactively begin work on their own initiative, without needing to be told or encouraged to do so
Responsible - demonstrates ownership throughout the entire lifecycle of assigned projects
Professionalism - conducts oneself with responsibility, integrity, accountability, and excellence
Flexibility and Adaptability - able to adjust to changing circumstances and priorities based on the needs of the business
Position Requirements:
Bachelor's Degree required
8-10+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications and direct marketing
MBA and/or work experience equivalent preferred
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
Outstanding creative judgment and familiarity developing advertising creative in all forms of media
An ability to think both creatively and strategically
What's In It For Me:
Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.
Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.
To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .
Other details
Job Function Manager
Pay Type Salary
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO
