Technical Product Marketing Manager, AI

Cisco • San Jose, CA • 2w ago

Who We Are

We are Outshift by Cisco. We are chartered to build the next new business for Cisco. We take Cisco into new markets, and especially towards new personas--both buyer and user.

Like building a startup from the ground up, we believe it's all about having an entrepreneurial approach. We take ideas from astonishing thought to a product that solves a critical need, then deliver an experience that delights users and customers.

Outshift is about innovation. We look from 12 months out to five years in the future, wearing multiple hats, failing and learning fast, challenging assumptions and finding new ways of solving problems. Driving form from ambiguity. It's about creativity. We are looking for entrepreneurs and problem solvers, whether as designers & marketers, product-led growth experts, business development, SDRs, or customer success experts. We're always looking for product managers, data scientists, and ML engineers, too.

Yes, we are building the next set of startups with the support of a trusted name like Cisco. Where else will you get to do this? We are Outshift by Cisco. We run bold, we run agile, and we run ambitious. Come create with us.

Learn more about us atoutshift.com

What You'll Do

As part of the Outshift Marketing team, you will be helping lead Cisco in its pursuit of innovative new ideas, products, and research. You will help shape marketing strategy, define programs and execution across product lines, with a focus on our agentic solutions and open source collective, AGNTCY.org.

Develop & drive the marketing strategy for our agentic solutions targeting developer personas including open source projects

Work with Product and Research teams on analyzing the market to identify new opportunities, perform competitive analysis, and build a presence in our target customer and industry segments

Establish marketing requirements for new products and opportunities within Outshift as they are developed to help drive product-market fit

Collaborate with other marketing teams to support product GTM and campaign execution

Establish measurable analysis and reporting on Outshift's success at establishing brand awareness, user engagement, and more in agentic ventures

Who You'll Work With

You'll work with our Outshift Product and Engineering teams, fellow product marketing managers, brand, content and social marketers, and analyst and operations teams to grow our presence in the agentic landscape You'll also support work across Cisco marketing, events, PR, and AR teams to develop strong strategic relationships and ensure our agentic product portfolio and efforts are included and amplified.

Who You Are

You have established experience in developing product-market fit and leading marketing strategies for developer-focused software products. Product Marketing, Product Management, Technical Marketing.

You can drive integrated marketing campaigns targeting a technical persona, you're not afraid to get into a demo with a sales engineer or product manager, you love to put in the elbow grease to drive noteworthy breakthroughs and content artifacts.

You work best when integrated with your Product teams early and know how to analyze, measure, and report on market research and competitor insights to help guide product development strategy.

You have an outstanding ability to explain clear value and benefits derived from complicated technical concepts to decision makers, buyers, and product champions.

You embrace a data-driven approach to building results, and are comfortable directing decisions on buyer journeys, audience engagement and other marketing data that helps leadership understand the value of marketing in driving business results.

Bachelor's Degree or equivalent experience required (diverse subject matter welcome), Master's Degree or MBA interesting but not required.

Why Cisco?

WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection--we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer--80 hours each year--allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

Cisco

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