Description
Experienced, self-directed Campaign Manager and leader sought to drive strategy and development for Amazon Web Services (AWS) Global Campaigns for AWS AI & Data services.
The Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, Executive Programs, and more, as well as external agencies and third-party content developers and publications.
The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns from ideation through launch that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.
Key job responsibilities
Lead the strategy, development, and optimization of integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate awareness and leads for AWS Sales teams globally.
Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.
Create evergreen programs with continuous testing and optimization to create awareness, drive consideration, and generate leads and adoptions at scale across a number of audience segments.
Utilize customer buyer's journey to architect innovative multi-touch engagement programs.
Orchestrate campaign and content development across a network of contributors and stakeholders.
Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.
Manage program budget with accountability for campaign return on investment (ROI).
Partner with external agencies in support of campaign asset creation and execution.
Dive deep into data with reports and dashboards in Amazon QuickSight and Adobe Analytics to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
Travel Required: up to 15%, may include occasional international.
A day in the life
During campaign development you will work collaboratively with key stakeholders and partners, including Product, Field, Brand, and Segment Marketing teams, as well as agencies, to develop campaign strategy and supporting content. You will then work in close collaboration with Digital, Field, and Paid Media marketing teams to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.
About the team
Global Campaigns focuses on landing core marketing messages, consistently, around the world. We deploy large-scale, localized, integrated marketing campaigns that are optimized for B2B buyers. Our programs are designed to generate awareness, event registrations, leads, and SQL pipeline. We work with teams across the organization to develop campaign strategy and content. Our programs are executed with a combination of local (field) and central (global) tactics.
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience with marketing strategies in online and mobile channels
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience with A/B testing, especially around audience segmentation and targeting
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience managing budgets
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
