Consultant - Marketing Manager

Warner Music Group • Los Angeles, CA • 2w ago

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Marketing Manager

A little bit about our team:

Homemade Merchandise is a music and entertainment merchandising company based in Los Angeles, California. We partner directly with some of the world's best musicians, comedians, podcasts and brands for whom we operate e-commerce websites and organize touring merchandise on behalf.

Your role:

We are seeking a passionate and experienced Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the music industry, e-commerce, and digital marketing trends. You will be responsible for developing and implementing innovative campaigns across various channels to engage our target audience and maximize sales, including but not limited to paid digital-ads and email marketing.

Here you'll get to:

Develop and implement comprehensive marketing plans aligned with company goals and revenue targets

Conduct market research and analyze consumer behavior to identify trends and opportunities

Define target audience segments and develop effective messaging strategies

Set marketing budgets and track key performance indicators (KPIs)

Create project budgets for approval by client representatives

Develop creative direction for photoshoots and content creation, and budget them.

Oversee the execution of photoshoots and content creation, ensuring adherence to budget.

Manage and optimize online marketing channels including website, social media, email marketing, and paid advertising

Develop engaging content (text, images, video) for social media platforms, blog, and email campaigns

Oversee SEO/SEM strategies to drive organic traffic and improve search rankings

Run targeted advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads in coordination with our ad agency.

Analyze campaign performance and make data-driven adjustments to optimize result

Coordinate with the Director of Ecommerce to optimize website user experience and conversion rates

Implement email marketing campaigns to nurture leads and drive sales, in tandem with our ad agency.

Manage online promotions and discount

Develop and maintain relationships with key influencers and media outlets

About you:

Bachelor's degree in Marketing, Communications, or a related field

3+ years of experience in a marketing role, preferably within the music industry or e-commerce

Proven track record of developing and executing successful marketing campaigns

Strong understanding of digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising

Experience with e-commerce platforms and website analytics tools (e.g., Google Analytics)

Excellent communication, interpersonal, and presentation skills

Passion for music and a deep understanding of music culture

Strong analytical and problem-solving skills

Ability to work independently and as part of a team

Proficient in marketing automation tools

We'd love it if you also had:

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google Workplace

Experience with graphic design and content creation tools (e.g., Adobe Creative Suite)

Existing relationships with artists, labels, or music industry professionals

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the "Apply" link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

LI-Onsite

Effective October 1st, 2023, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.