Marketing Manager, ORS

Molnlycke Health Care • United States, United States • 3w ago

Are you passionate about making life better for patients worldwide?

If the answer is yes, you think just like us. We are a world-leading medical solutions company, designing and supplying medical solutions to enhance performance in healthcare - from the hospital to the home. We are looking for people who want to improve outcomes for healthcare professionals and their patients.

We are recruiting for an seasoned leader forMarketing Manager, Operating Room Solution (ORS) Indiabased in Gurgaon, India to join our India ORS & Gloves commercial team. This role will Identify and maximize marketing opportunities (both new and existing) to achieve agreed sales targets, to grow the business in accordance to business strategy.

Purpose of the position:

Lead the implementation and execution of India's business growth plan, specifically localization, for ORS to maximize market share, revenue, and profitability. Collaborate with the Sales Team to ensure seamless execution of the business plan by aligning efforts with the tactical strategy for consistency and impact. Additionally, manage the ORS product assortment while developing a strong pipeline for future growth aligned with market needs.

KEY ACCOUNTABILITIES:

Strategic Planning & Market Alignment

Assess market opportunities to ensure product/solution alignment with customer needs.

Develop and review short-, medium-, and long-term goals for specific products/product groups.

Develop go-to-market strategies for new product launches and existing product expansions.

Conduct competitor product analysis and localized customer insights to better understand target audience needs.

Coordinate and manage the product life cycle in collaboration with the Business Manager and Sales team.

Revenue & Profit Growth & Business Operations

Drive marketing projects aimed at generating profitable growth.

Conduct regular reviews of cost, pricing, and gross profit to maintain a profitable revenue stream.

Monitor customer purchasing behaviours to identify trends and potential areas for growth.

Oversee forecast & communication of product changes to minimize disruption to customers and distributor partners.

Collaborate with Regulatory Affairs (RA), Quality Assurance (QA), and Supply Chain teams.

Support the sales team with pre-tender activities, tender submissions, and liaison with APAC/Global teams.

Customer Engagement & Branding

Establish and nurture key customer relationships.

Strengthen Mölnlycke's branding as an innovative organization in the medical device industry.

Maintain an active field presence to provide clinical support and implement marketing initiatives with the sales team.

Develop key messaging and value propositions for the company's products and solutions.

Support and coordinate customer events, external conferences, and trade shows.

Develop and track website and social media campaigns to evaluate effectiveness.

Lead Professional Education activities and customer engagement opportunities.

Marketing Tools & Team Support

Develop and implement promotional materials.

Serve as a key stakeholder in local Professional Education programs.

Manage and deliver product-related training sessions for the sales team.

Key Decisions:

Decisions solely taken:

Prioritization of activities

Customer contact, sales team support & internal network building

Decisions jointly taken with Business Manager

Decision regarding product / portfolio management portfolio.

Implementation of sales/marketing concepts and materials including product launches

Overall objectives and key activities

A&P budgeting

Capabilities; Qualifications and Experience

Education

MBA - marketing (preferably in Strategy)

Experience

2-5 years of commercial experience in medical devices

8- 10 years of marketing

KOL development

Skills

Proficient in MS Office.

Possess good communication skills (both verbal and written), presentation, and interpersonal skills.

Ability to build relationships and interact effectively with surgeons, nurses, and other healthcare professionals.

Detail-oriented and numerate.

Client-oriented with commercial mindset and able to provide solutions.

Good attitude and aptitude to work in a team.

Possess a high level of accountability and job ownership.

Able to multi-task in a fast-paced environment with good organizational, research, and training skills

Technically and clinically astute

Creation and development of marketing tools and assets and Digital marketing experience an advantage

About Mölnlycke

Mölnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes.

Our business is organized in the four business areas Wound Care, Operating Room Solutions, Gloves and Antiseptics, where customer centricity, sustainability and digitalization are at the heart of everything we do.

Mölnlycke employs around 8,400 people. The company headquarters are in Gothenburg, Sweden and we operate in more than 100 countries worldwide. Since 2007, the company has been part of Investor AB, an engaged owner of high-quality, global companies which was founded by the Wallenberg family in 1916. For more information, please visit www.molnlycke.com and www.molnlycke.com/careers

Information at a Glance

Apply now

Req ID: 8762

Posting Start Date: 03/04/2025

Working Location: Hybrid

Category: Marketing

Function: OR Solutions

Job Posting Location: India Sales Office

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