Content & Events Marketing Manager

Ankura • North Carolina, North Carolina • 4w ago

Ankura is a team of excellence founded on innovation and growth.

Responsibilities:

Copywriting & Messaging Strategy- Develop and refine brand messaging, positioning, and tone of voice to ensure consistency across all marketing channels.- Write compelling website copy, landing pages, email sequences, ad copy, and sales collateral that drives conversions.- Collaborate with sales and product teams to craft value propositions, taglines, and messaging frameworks tailored to different buyer personas.- Ensure all content aligns with our unique value proposition (UVP) and competitive differentiation.Content Marketing & Thought Leadership- Develop and execute a content strategy that positions us as an industry leader.- Create blogs, whitepapers, case studies, eBooks, and reports to educate prospects and generate leads.- Work with customers, executives, and industry influencers to develop compelling stories and testimonials.- Optimize content for SEO, engagement, and lead generation.

Content Marketing & Thought Leadership

Develop and execute PR Strategy to increase brand visibility and credibility

Draft and distribute press release, media pitches, and contributed articles.

Manage inbound media inquiries and executive interview opportunities

Monitor and measure media coverage and brand sentiment

Event Marketing & Webinars- Plan and execute webinars, virtual events, and in-person conferences to engage and nurture prospects.- Develop event messaging, promotional materials, and post-event content to maximize impact.- Work with sales to identify key accounts and target audiences for ABM-focused events.- Track event ROI and optimize strategies for lead conversion.Sales Enablement & Lead Nurturing- Create and maintain sales enablement materials (one-pagers, battlecards, pitch decks).- Develop email nurture sequences to move prospects through the funnel.- Align content and messaging with demand generation campaigns to drive pipeline growth.Requirements:

*3-6+ years of experience in content marketing, event marketing, or brand messaging (B2B SaaS preferred).

Exceptional copywriting and storytelling skills, with experience crafting high-converting marketing copy.Strong understanding of brand positioning, messaging frameworks, and persuasive writing techniques.Proven success in executing webinars, trade shows, and virtual events.Hands-on experience with content strategy and lead generation tactics.Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, or similar).Ability to work cross-functionally with sales, product, and executive teams.

Ankura is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Equal Employment Opportunity Posters, if you have a disability and believe you need a reasonable accommodation to search for a job opening, submit an online application, or participate in an interview/assessment, please email accommodations@ankura.com or call toll-free +1.312-583-2122. This email and phone number are created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues unrelated to a disability, will not receive a response.

Ankura Consulting Group, LLC is an independent global expert services and advisory firm that delivers services and end-to-end solutions to help clients at critical inflection points related to conflict, crisis, performance, risk, strategy, and transformation. The Ankura team consists of more than 2000 professionals serving 3,000+ clients across 55 countries who are leaders in their respective fields and areas of expertise. Collaborative Lateral Thinking That Delivers??, hard-earned experience, expertise, and multidisciplinary capabilities drive results and Ankura is unrivalled in its ability to assist clients to Protect, Create, and Recover Value??. For more information, please visit, ankura.com.

Ankura

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